How to Build a Workplace That Attracts and Retains Gen Z Talent

Gen Z values feedback, flexibility, and emotional well-being in the workplace. Here’s how to create an environment where they’ll thrive.

By Matt Khoo on 2025-03-25 at 6:45 AM

Updated on 2025-03-26 at 5:25 AM

Building a Gen Z-Friendly Workplace: What Really Matters

Forget ping pong tables and quirky job titles—if your goal is to attract and retain Gen Z talent, it’s time to focus on what really matters.

In her interview with BFM Caijin, Hiredly’s Joselyn Lau shared how companies can build a workplace culture that speaks to the values, expectations, and needs of the generation shaping the future of work.

If you want to attract Gen Z talent—and keep them—it’s not about throwing trendy perks their way. It’s about building a culture of respect, empathy, and open communication. When young professionals feel safe, seen, and supported, they don’t just stay—they thrive.

1. Emotional Well-Being Is Non-Negotiable

Gen Z isn’t shy about prioritising their mental health—and they expect employers to do the same. After the pandemic, well-being is no longer a perk; it’s a basic requirement.

✅ What companies can do:

Offer wellness benefits like counselling, therapy subsidies, or mental health talks.

Create safe spaces for open discussions around stress and burnout.

Be flexible and empathetic during difficult times—because life happens.

🧠 Related: Ways to Reassure Employees During a Financial Crisis

2. Company Culture Isn’t Just Internal—It Needs to Be Seen

According to Joselyn, Gen Z wants to feel the culture before they even apply. Employer branding isn’t just about aesthetics—it’s about transparency and trust.

✅ What companies can do:

Share behind-the-scenes content like a day in the life at your company.

Post videos, team moments, and workplace experiences on social media.

Make your company values and mission easily accessible and visible on your website and platforms.

🎯 Related: Employer Branding on Social Media: Post Ideas That Work

3. Leadership Must Be Personal, Not One-Size-Fits-All

Gen Z thrives under managers who see them as individuals—not just employees. A blanket leadership approach just won’t cut it anymore.

✅ What companies can do:

Schedule regular one-on-one check-ins tailored to each team member.

Give feedback with empathy and purpose—not criticism for the sake of it.

Create psychological safety where they feel comfortable asking questions and making mistakes.

🤝 Related: Positive Reinforcement to Raise Team Standards

Looking to build a Gen Z-friendly team? Explore job opportunities on Hiredly or take the Work Personality Test to find career matches that align with personal strengths.
Employers, join our Employer Branding Community and start building a workplace Gen Z won’t want to leave.

Check out the full podcast on BFM here.

By Matt Khoo on 2025-03-25 at 6:45 AM