Hello Mentor EP31 | Edmund Tan - The Inside Scoop of Inside Scoop
Learn how Edmund Tan built Inside Scoop into a thriving ice cream brand, mastering team management in Malaysia’s F&B industry.
By Chloe Chen on 2024-12-02 at 8:05 AM
Updated on 2024-12-02 at 9:56 AM
In 2013, Edmund Tan, an ex-investment banker, and his wife Xiu Li, an actuary, founded Inside Scoop to bring premium, locally inspired ice cream to Malaysia. Starting with a store in Bangsar, the brand quickly became a household name with flavors like cempedak, durian, and teh tarik. Edmund’s leap from corporate finance to F&B was driven by passion and guided by his analytical skills and problem-solving mindset.
For Edmund, entrepreneurial spirit is about solving problems and addressing market needs. Inside Scoop was born out of a desire to create:
This vision continues to drive the brand’s innovation and relevance in a competitive market.
Edmund understands that the success of Inside Scoop depends on its people. His approach to team management focuses on:
Edmund also believes in promoting internally wherever possible, nurturing talent to take on higher responsibilities and ensuring the team is aligned with the brand’s mission.
Running an F&B business in Malaysia presents unique challenges, from high rental costs to recruiting service staff. Edmund has tackled these issues with a structured, problem-solving approach:
Edmund’s journey offers valuable lessons for budding entrepreneurs:
His advice for those entering the F&B industry? Be truly passionate about your work and focus on creating real value for your customers.
Looking ahead, Edmund aims to grow Inside Scoop opportunistically, focusing on maintaining high standards and customer loyalty. By staying true to its roots while innovating with new flavors and experiences, Inside Scoop is set to remain a favorite among Malaysians for generations to come.
Edmund Tan’s story is a testament to the power of entrepreneurial spirit and effective team management. Inside Scoop has not only delighted taste buds but also created opportunities for growth and innovation in Malaysia’s F&B sector. For aspiring entrepreneurs, Edmund’s journey highlights the importance of passion, resilience, and a clear vision.
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Hello Mentor is a podcast offering candid conversations on entrepreneurship, career growth, and ambition. Each episode features inspiring individuals who share personal experiences and actionable advice.
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By Chloe Chen on 2024-12-02 at 8:05 AM