<figure class="image image-style-align-center image_resized" style="width:50%;"><img src="https://assets.hiredly.com/cms/IMG_3490_74bb007c6a.jpg"></figure>Julie Yim and Marcus Khoo, the dynamic duo behind <a href="https://www.lilinandco.com/" target="_blank" rel="noopener noreferrer">Lilin+Co</a>, have transformed a simple passion into Malaysia's leading artisanal candle brand. Their journey began in 2015 when Julie attended a wedding in Melbourne and received a soy candle as a favor. Inspired by its eco-friendly nature and superior scent, she envisioned introducing similar products to the Malaysian market .In 2016, after extensive research and development, Julie and Marcus launched <a href="https://www.lilinandco.com/" target="_blank" rel="noopener noreferrer">Lilin+Co</a>. They identified a gap in the market for affordable yet high-quality soy candles and set out to fill it. Initially balancing their day jobs, Julie in publishing and Marcus in a corporate role, they started by participating in weekend markets and establishing an online presence. Their commitment to quality and sustainability quickly garnered attention .A pivotal moment came in 2019 when Marcus took a three-month sabbatical to test the waters of full-time entrepreneurship. To their surprise, the pandemic boosted sales, leading them to open their first showroom, Ol-Factory 1.0, in Petaling Jaya .At <a href="https://www.lilinandco.com/" target="_blank" rel="noopener noreferrer">Lilin+Co</a>, sustainability is paramount. Their soy candles are eco-friendly and non-toxic, and their diffusers use a plant-based solvent that evaporates slower compared to alcohol-based diffusers, making them safe to use at home even around pets. The wicks are responsibly sourced from FSC-certified mills, and all online orders are packed using 100% paper materials .Julie and Marcus's dedication to quality and sustainability has not only established <a href="https://www.lilinandco.com/" target="_blank" rel="noopener noreferrer">Lilin+Co</a> as a household name in Malaysia but also set a new standard in the artisanal candle industry.📺 YouTube: [<a href="https://www.youtube.com/watch?v=UpKgy4jbQn0" target="_blank" rel="noopener noreferrer">Watch Here]</a> 🎧 Spotify: [<a href="https://open.spotify.com/episode/7iy9GkPqaORPIzrOyhDO2t?si=d0a1ac75e17a48d1" target="_blank" rel="noopener noreferrer">Listen Here</a>]

Discover the inspiring journey of Julie Yim and Marcus Khoo, founders of Lilin+Co, as they build Malaysia’s leading artisanal candle brand focused on sustainability and quality.

Hello Mentor Podcast Episode 05: Julie Yim & Marcus Khoo, Founders of Lilin+Co