<h1>What Gen Z Brings to the Table (And How Companies Should Respond)</h1><h2>Don’t mistake Gen Z’s TikTok fluency and emoji use for inexperience. In her conversation with <strong>BFM Caijin</strong>, <strong>Joselyn Lau, Hiredly’s VP of People &amp; Culture</strong>, explained why this generation is <i>exactly</i> what today’s workplaces need—and what employers should do to unlock their full potential.</h2><p>Gen Z isn’t just “the new generation”—they’re the future of work. With their tech instincts, creative problem-solving, and hunger for purpose, they bring exactly the kind of energy modern companies need to stay ahead. But if you want them to stick around, it’s not just about perks—it’s about purpose, communication, and growth.</p><hr><h2>1. Digital-First Thinkers Who Embrace Change<img src="https://assets.hiredly.com/cms/image_2025_03_25_142627450_536aac7e82.png"></h2><p>Raised in a world of automation, AI, and endless tech trends, Gen Zers are instinctively agile. From adapting to new tools to streamlining outdated processes, their digital fluency is already transforming the way teams work.</p><p>🔧 <strong>How companies can support this:</strong> Equip them with the latest platforms and systems—outdated tools are a major turn-off. If you’re serious about digital transformation, start by bringing in those who grew up with it.</p><p>✅ Related read: <a href="https://my.hiredly.com/advice/future-of-hr-ai-automation-malaysia?utm_medium=article&amp;utm_source=career_advice&amp;utm_campaign=why_gen_z_is_a_workplace_asset_and_how_employers_can_support_them&amp;utm_content=freelancing_malaysia,_job_seeker,_job_opportunities" target="_blank" rel="noopener noreferrer">Future of HR: AI and Automation in Malaysia</a></p><hr><h2>2. Social Media Savvy Meets Analytical Power<img src="https://assets.hiredly.com/cms/image_2025_03_25_142600760_fc957370ca.png"></h2><p>According to Joselyn, Gen Z brings something rare: creativity <strong>and</strong> data literacy. They know how to capture attention on social platforms <i>and</i> read the numbers behind what works.</p><p>💡 <strong>How to empower them:</strong> Let them explore new formats and campaigns. Gen Z thrives when given space to experiment, especially in digital marketing and performance-driven roles.</p><p>📚 Related: <a href="https://my.hiredly.com/advice/in-demand-content-creator-skills-2025?utm_medium=article&amp;utm_source=career_advice&amp;utm_campaign=why_gen_z_is_a_workplace_asset_and_how_employers_can_support_them&amp;utm_content=freelancing_malaysia,_job_seeker,_job_opportunities" target="_blank" rel="noopener noreferrer">Top In-Demand Content Creator Skills in 2025</a></p><hr><h2>3. Growth-Driven—and Not Afraid to Leave</h2><p>This generation wants clear direction. If your company doesn’t provide visible career development, they’ll move on. It’s not entitlement—it’s clarity they’re after.</p><p>🧭 <strong>What companies should do:</strong> Be transparent about career paths. Offer feedback, training, and leadership opportunities that show Gen Z they’re valued—and that they have room to grow.</p><p>🌱 Read more: <a href="https://my.hiredly.com/advice/building-a-positive-workplace-in-malaysia?utm_medium=article&amp;utm_source=career_advice&amp;utm_campaign=why_gen_z_is_a_workplace_asset_and_how_employers_can_support_them&amp;utm_content=freelancing_malaysia,_job_seeker,_job_opportunities" target="_blank" rel="noopener noreferrer">How to Build a Positive Workplace in Malaysia</a></p><hr><h3>Start attracting the next generation of leaders—explore job-ready Gen Z candidates on <a href="https://my.hiredly.com/jobs?utm_medium=article&amp;utm_source=career_advice&amp;utm_campaign=why_gen_z_is_a_workplace_asset_and_how_employers_can_support_them&amp;utm_content=freelancing_malaysia,_job_seeker,_job_opportunities" target="_blank" rel="noopener noreferrer">Hiredly</a>, or <a href="https://hiredly.typeform.com/to/K4idZTDK?utm_medium=article&amp;utm_source=career_advice&amp;utm_campaign=why_gen_z_is_a_workplace_asset_and_how_employers_can_support_them&amp;utm_content=freelancing_malaysia,_job_seeker,_job_opportunities" target="_blank" rel="noopener noreferrer">take the Hiredly Work Personality Test</a> to find the right fit for your team. Employers can also <a href="https://hub.hiredly.com/employer-branding-community?utm_medium=article&amp;utm_source=career_advice&amp;utm_campaign=why_gen_z_is_a_workplace_asset_and_how_employers_can_support_them&amp;utm_content=freelancing_malaysia,_job_seeker,_job_opportunities" target="_blank" rel="noopener noreferrer">join the Hiredly Employer Branding Community</a> to learn how to build a brand Gen Z will actually want to work for.</h3><p>&nbsp;</p><h3><a href="https://www.youtube.com/watch?v=akDh1ajWAlM" target="_blank" rel="noopener noreferrer">Check out the full podcast on BFM here.</a></h3>

Learn how Gen Z employees add value to your workplace and how companies can adapt to retain and empower this tech-savvy generation.