Applecrumby®
Retail
1 jobs
Our Story
Our Vision
At Applecrumby®, we started with a simple but powerful question: Why should parents have to choose between safety, quality, and affordability when it comes to baby essentials?
Our story began in 2012 when our founders, inspired by their own parenting journey, saw a gap in the market for safer, premium, and eco-conscious baby products that didn’t cost a fortune. What started as a mom-and-pop idea has grown into a trusted brand serving families across Malaysia and beyond.
Today, Applecrumby® is known for making chlorine-free diapers, natural wipes, organic baby skincare, and household products. All designed to be safe for little ones, kind to the planet, and accessible to every family.
Our Mission
We’re a fast-growing, mission-driven company that thrives on:
- People-first values – We care about our team the way we care about families who use our products.
- Agility & ownership – Everyone rolls up their sleeves. We move fast, adapt, and empower our people to make decisions.
- Innovation with purpose – We don’t innovate for the sake of it. Every idea must solve a real problem for parents or the planet.
- Integrity & transparency – From our product labels to our internal culture, we value honesty and accountability.
Our Story
Our Vision
At Applecrumby®, we started with a simple but powerful question: Why should parents have to choose between safety, quality, and affordability when it comes to baby essentials?
Our story began in 2012 when our founders, inspired by their own parenting journey, saw a gap in the market for safer, premium, and eco-conscious baby products that didn’t cost a fortune. What started as a mom-and-pop idea has grown into a trusted brand serving families across Malaysia and beyond.
Today, Applecrumby® is known for making chlorine-free diapers, natural wipes, organic baby skincare, and household products. All designed to be safe for little ones, kind to the planet, and accessible to every family.
Our Mission
We’re a fast-growing, mission-driven company that thrives on:
- People-first values – We care about our team the way we care about families who use our products.
- Agility & ownership – Everyone rolls up their sleeves. We move fast, adapt, and empower our people to make decisions.
- Innovation with purpose – We don’t innovate for the sake of it. Every idea must solve a real problem for parents or the planet.
- Integrity & transparency – From our product labels to our internal culture, we value honesty and accountability.
Company Benefits
Annual Wage Supplement
An additional one-month salary bonus given annually to reward and support employees.
Wellness Aid Programme
Wellness Aid Programme covering medical, dental, and optical expenses for employee health support.
Insurance and Life Policies
Group Hospitalisation & Surgical (GHS) and Group Term Life (GTL) insurance for employees’ medical and life coverage.
Applecrumby® Pass (Staff Incentive)
Monthly free bundle of in-house products exclusively for our employees.
Performance Bonus
Additional payout based on company results and management discretion.
Tiny Tots Care Programme
Free monthly diaper supply for employees with children aged 2 years and below.
Our Address
KYM Tower, 10-01, 8, Jalan PJU 7/6, Mutiara Damansara, 47800 Petaling Jaya, Selangor, Malaysia