BIEU PERSONAL CARE SDN BHD

Bieu Personal Care Sdn Bhd is a Malaysian FMCG brand that produces sanitary pads and hygiene products. 

Bieu products are hypoallergenic sanitary pads made from 100% organic cotton topsheet, cotton mixture core and feature leak locker technology that prevents side leakages. Bieu is also the first in the Malaysian market to have innovated on absorbent gel free sanitary pads for organic variant in aim of improvising geo-cultural product fisibility for customers.

Bieu believes that everyone deserves to be able to purchase quality hygiene products. Personal hygiene is the foundation of self-confidence and being healthy physically & mentally. 

From those humble beginnings, Bieu has grown from being available in only E-commerce shops (Shopee, Lazada) to a company that not only leads the organic sanitary pads in retail industry but one that is set to make its mark on the region.  

Following the establishment of Bieu Personal Care Sdn Bhd in 2020, a head office was set up in Selangor for operational support to grow the appearances of product in number of retail branches such as Watsons Malaysia, Aeon Supermarket, Organic Shops, neighborhood pharmacies and more

In addition, Malaysia is embracing a knowledge-based economy where innovation and technology are essential in adding to their value, by enhancing our product quality and boosting the overall competitiveness Bieu would love to be part of the overall growth in the country. 

Vision

To become a leading brand name in Malaysia through our focused approach in hygiene care.  

Mission

To provide consumers with the best hygiene care as well as to uphold the highest standards in comfort, quality and trustability.