BIGLIFE Sdn Bhd (formerly known as BIG Loyalty Sdn Bhd and Think BIG Digital Sdn Bhd) is a subsidiary of AirAsia Bhd under its digital arm, RedBeat Ventures - a travel and lifestyle technology company expanding beyond air transport.
With more than 20 million BIG Members, BIGLIFE opens up new business opportunities beyond member-exclusive air transport privileges. BIGLIFE now enables BIG Members to do more with its newly enhanced all-in-one 'AirAsia BIG' app with various new travel and lifestyle features/services. BIG Members can now find the best flight deals not just across AirAsia's extensive network but also across all other airlines. BIG Members can now book hotel stays, tour/travel activities, purchase duty-free products and live more with BIG Points to redeem everyday lifestyle deals with just a tap away! BIG Members can now have more avenue to earn BIG Points automatically.
Some of the awards bagged by the former - Think BIG Digital Sdn Bhd and BIG Loyalty Sdn Bhd were the Loyalty Programme of the Year in 2016, Best Regional Loyalty Marketing Campaign (Gold), Best Use of Direct Marketing and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018.