CABBEEN FASHION (M) Sdn Bhd

Cabbeen Fashion (referred to as Cabbeen) was founded in 1997. With its brand philosophy of “disrupting trends,” its forward-thinking approach to individualistic fashion, and its dedication to original design, Cabbeen has grown into one of China’s leading designer brands today. In February 2007, Cabbeen became the first Chinese designer brand to appear at New York Fashion Week. In October 2013, Cabbeen was successfully listed in Hong Kong, becoming the first Chinese fashion designer brand to be publicly listed in Hong Kong (Stock Code: 2030).

As an iconic designer brand that grew from China’s domestic market, Cabbeen focuses on original design, brand operations, and developing diverse retail channels for apparel, footwear, and accessories. In the authoritative rankings by the China National Garment Association, Cabbeen has consistently ranked among the industry leaders, thanks to its outstanding retail performance, extensive retail network, and strong brand influence — fully demonstrating its leading position in China’s fashion industry.

Since its establishment, Cabbeen has adhered to the business philosophy of “enhancing brand value as the core of operations and developing human resources as the foundation of management,” continually building and refining an international business model. The company has developed a multi-brand portfolio centered around Cabbeen, including 2AM, 1%, Cabbeen Love, Cabbeen Home, KOYO, MARKET LIBERTY, and thisisIZI8, extending into the fields of stylish home living and lifestyle services.

To enable overseas consumers to conveniently experience and purchase Cabbeen’s fashion, the brand officially announced the opening of its first overseas store at Pavilion Bukit Jalil in Kuala Lumpur, Malaysia. The grand opening ceremony, held on June 8, marks a key milestone in Cabbeen’s international expansion strategy.

Mission & Vision