CRIT Malaysia

 

We are CRIT Malaysia—a youth-driven media and experience company on a mission to empower the next generation of creators, gamers, and cultural voices across the nation.

What began as a grassroots esports initiative in universities has grown into a national movement. Our flagship IP, ACS Edu Tour, has brought esports tournaments, creative campaigns, and lifestyle roadshows to over 100 universities across Malaysia, earning us a place in the Malaysia Book of Records for the "Largest On-Ground Intercollegiate Esports Tour."

One of our core departments, CRITFluence, leads the charge in influencer and creator marketing. We recruit and develop student creators and micro-influencers—whether you have 500 followers or 50,000—and connect them with brands for real campaign opportunities. We also operate as a talent agency, managing some of Malaysia’s top-performing TikTok creators, helping them grow their personal brands and secure meaningful partnerships.

Together, our work spans digital content, on-ground events, and campaign execution—all rooted in youth culture, community, and real impact.

If you're passionate about Gen Z, the creator economy, and building something bold from the ground up, you'll thrive at CRIT Malaysia.

 

At CRIT Malaysia, we’re not just a media company—we’re a Gen Z-led movement that brings together content, live experiences, and creator growth. We operate as a media company, an event organizer, and a talent agency, all under one roof—with one goal: to empower the next generation of youth voices across Malaysia.

Our flagship IP, ACS Edu Tour, is the heartbeat of what we do—an award-winning campus roadshow that combines esports, pop culture, and brand activation at over 100 universities nationwide. It’s where we test bold ideas, create viral content, and connect with real communities on the ground.

We also run CRITFluence, our talent agency department, where we manage both student creators and some of Malaysia’s top TikTok talents—giving them the platform and guidance to grow, collaborate, and lead campaigns that matter.

Here, there's no stiff hierarchy or corporate red tape. Expect ownership from Day 1, fast-paced learning, and the freedom to experiment. We value authenticity, creativity, and impact—and we believe in building a company where young people lead the way, not just follow.

Come as you are. Stay if you're hungry to create culture, shape trends, and build something real with a team that’s rewriting the rules.