E-LIVING Furniture
Our Story
Revolutionizing Furniture Industry
Our Story
Founded in 2018, e-living Furniture is a young startup company, a pureplay online furniture brand born to revolutionize the traditional furniture industry.
Our founders, Chris & Jake (both Malaysians) struggled to find the perfect furniture for their apartment during their time in University; Great looking furniture were very, very expensive while cheap furniture, well, they are just that - cheap (no design whatsoever, think Ikea).
Believing that there must be a better way, Chris & Jake started e-living furniture, a 100% online furniture brand that eliminates all unnecessary cost (no salesmen commission, no showroom cost) to bring designer furniture (really good looking design) at affordable price (every single one is able to afford).
With a team of young, talented, driven (we are on average, 26 years old) team from designers to digital marketers - we were able to build one of the fastest growing company in Australia. Through innovation and the attitude of constantly and fearlessly challenging the norm, we were able to create the new wave of buying furniture and we quickly grew from 0 to AUD$25 million yearly revenue in short period of 4 years.
Our Mission
To revolutionize the furniture industry by creating a furniture brand with Purpose.
Our Purpose
To create better lives for everyone, One country at a time.
Our Vision
Be the new wave of furniture brand that replace Ikea and ranks #1 in South East Asia.
Founded in 2018, e-living Furniture is a young startup company, a pureplay online furniture brand born to revolutionize the traditional furniture industry.
Our founders, Chris & Jake (both Malaysians) struggled to find the perfect furniture for their apartment during their time in University; Great looking furniture were very, very expensive while cheap furniture, well, they are just that - cheap (no design whatsoever, think Ikea).
Believing that there must be a better way, Chris & Jake started e-living furniture, a 100% online furniture brand that eliminates all unnecessary cost (no salesmen commission, no showroom cost) to bring designer furniture (really good looking design) at affordable price (every single one is able to afford).
With a team of young, talented, driven (we are on average, 26 years old) team from designers to digital marketers - we were able to build one of the fastest growing company in Australia. Through innovation and the attitude of constantly and fearlessly challenging the norm, we were able to create the new wave of buying furniture and we quickly grew from 0 to AUD$25 million yearly revenue in short period of 4 years.
Our Mission
To revolutionize the furniture industry by creating a furniture brand with Purpose.
Our Purpose
To create better lives for everyone, One country at a time.
Our Vision
Be the new wave of furniture brand that replace Ikea and ranks #1 in South East Asia.
A New Chapter: SEA
Coming back to Malaysia
While our business in Australia is doing great and still growing YoY -- Being born and raised in Malaysian, it is only natural for our co-founders Jake & Chris to bring e-living furniture back into their home - Malaysia as a starting point for our expansion plan across multiple countries in South East Asia.
While our business in Australia is doing great and still growing YoY -- Being born and raised in Malaysian, it is only natural for our co-founders Jake & Chris to bring e-living furniture back into their home - Malaysia as a starting point for our expansion plan across multiple countries in South East Asia.
Our 5 Year Goal
Our goal is simple: by 2026, we aim to be up and running in 6 countries across South East Asia: Malaysia, Singapore, Indonesia, Philippines, Thailand and Vietnam.
Our Address
G-03A, Block A, Radia Retail, Persiaran Tebar Layar, Bukit Jelutong, 40150 Shah Alam, Selangor, Malaysia