Our Story
Our History
Since 1918 our great-great-grandfather – Eu Poh, an honest, friendly, and trusted Chinese businessman and inventor – originated from Hokkien, Mainland China, started a business with groceries, gifts and stationeries.
Eu Poh’s oldest son Eu Kim Hock alias Eu Kim Leong continued the business after his father retired. In the 1980s Guan Hock Heng Corporation expanded into hardware, fishing equipment’s, rubber products, electronics, and watches as well as gifts and stationery business. As the hardware and fishing tackle business bloomed, he gradually shifted his attention to it and halted the gifts and stationery business.
Haiyen’s wholly owned by Eu’s family with hardware and sports fishing products as its primary business. Today, the fast-growing company is spearheaded by the third and fourth generations of this famous family and has become a more aggressive and innovative player. What started decades ago as a hardware and sports fishing wholesale operation from Tangkak, Johor, has grown into one of Malaysia’s largest fishing equipment manufacturers, designers, and distributors. Haiyen’s represents the broadest line of professional sport fishing products made by any single manufacturer in the world.
Our office and warehouse are complemented by the latest sophisticated computer systems. Continuous updating of inventories assures the latest merchandise available to satisfy the needs of every customer in fishing equipment supplies. Today, fishing equipment Malaysia anglers rely on from Eupro covers over 245 SKUs across rods, reels, lines, lures, and accessories. We supply authorised dealers, chain retailers, online stores, and charter boat operators nationwide — with export distribution reaching Singapore, Indonesia, and other regional markets. Our commitment towards quality, innovations, producing products, and services today are as solid as the first day we began operations. Haiyen’s continuous endeavor is to serve our customers, to let them have the easiest solution while fishing by improving operation performances, and to increase profits through proper merchandise selection and inventory turnover.
Our Vision & Mission
Our Vision
Eupro International’s continuous endeavour is to serve customers with the easiest solutions and spread the joy and fun of fishing.
Our Mission
We will satisfy our customers by pursuing quality assurance and proper inventory turnover.
Company Benefits
Comprehensive Health Insurance
Covers a wide range of medical, dental, and vision expenses to keep you and your family healthy.
Paid Time Off
Enjoy vacation days, personal leave, and holidays to relax and recharge without losing income.
Employee Development Programs
Access to training and career growth opportunities to enhance your skills and advance your career.
Safe and Sociable Working Environment
A workplace that prioritizes safety and fosters a friendly atmosphere among colleagues.
Health and Wellness Support
Provision of health screening vouchers and wellness programs to ensure employees' health.
Our Address
Taman Sialang, 84900 Tangkak, Johor, Malaysia