FOREO Sweden
Our Story
About Us
FOREO is the Swedish beauty and wellbeing brand reinventing the industry for better. We exist to inspire self-confidence and deliver professional level solutions for all. When you feel good, you look good, and our mission is complete.
FOREO's designs are currently available in more than 12,000 stores across 80+ markets, winning more than 150 design and industry awards in the process. Notable successes include the LUNA range of facial cleansing massagers, the ISSA range of silicone sonic toothbrushes, and the revolutionary UFO smart mask.
Often described as the Apple of the skincare industry, the company was founded by the inventor Filip Sedic in 2013. Growing from two employees to over 3,000 beautiful people in just five years, 2018 saw one FOREO delivered every 2 seconds, with more than 20 million customers worldwide.
Our Values
Integrity:
It stands at the core of our company – stand up for what you believe in and we’ll stand with you.
Design:
We demand all our team members work to destroy the boring – keep things simple on the outside and push the sophistication within.
Evolution:
We believe our willingness to embrace change will define our success – always stay
flexible and alert to the possibilities around you.
Ambition:
We live by the saying ‘Good enough never is’ – we judge success not by the company’s size, but by the experiences we offer our employees.