Forward Pace.


Our Story

About Us

We're an e-commerce holding company focused on building digitally native brands that cater to global audiences, delivering innovative, high-quality products designed for modern consumers everywhere.

Our brands are designed specifically for the North American and European markets, with a dedicated focus on outdoor recreation and active apparel.

Our Culture

Core Values:

  1. Consistent Work Ethic
  2. Outrun The Lion
  3. Think, Weigh, Make Good Bets
  4. Extreme Ownership
  5. Company, Team, then Me.

Core Focus:

To be among the best in the world in E-commerce.


Company Benefits

Wildly Rewarding Bonuses

We walk the talk: 7-month bonus in 2023, 8-month in 2024, and 2025 is on track to be our biggest yet.

Surrounded by A-Players

Collaborate with high-performing, driven, and genuinely caring teammates who elevate your game.

Annual Overseas Company Trip

One unforgettable international adventure every year—fully covered.

Annual Local Retreat

A well-earned domestic getaway to recharge and reconnect—your partner is invited, all expenses paid.

Monthly In-House Massages

Relax and reset with professional massages, right in the office.

Monthly Team Activities

Bond, have fun, and build meaningful memories with your team. (There are many more benefits, but we can only list 6 here in Hiredly)


Our Address

Level 12, 1204, Uptown 3 Menara TH, Jalan SS21/39, Damansara Utama, 47400 Petaling Jaya, Selangor