GOOD CHEN 谷丞食品

Bisgood Food Corporation Sdn Bhd, established on May 25, 2006, is a Malaysian company specializing in traditional oriental confectionery under the brand name "Good Chen" (谷丞食品). 

Founded by Ong Boon Kim and Ong Chin Siew, the third generation in a family with a rich confectionery heritage, the company is headquartered at No. 29, 31 & 33, Jalan Jinjang Aman 16, Jinjang Utara, Kuala Lumpur.

Good Chen offers a diverse range of products, including Chinese New Year handmade cookies, Mid-Autumn Festival mooncakes, Ipoh white coffee, and Japanese frozen mochi. The company emphasizes the use of high-quality ingredients, reflecting a commitment to healthy living. 

A notable achievement is Good Chen's distinction as the first Malaysian company licensed to produce Hello Kitty mooncakes. The product line also features other popular character-themed mooncakes, such as My Melody and Doraemon, contributing significantly to business growth. 

The company's philosophy centers on using fresh, premium ingredients to ensure customers enjoy safe and delicious food. This dedication has led to the expansion of Good Chen's presence across Southeast Asia. 

For those seeking traditional Chinese sweets, Good Chen's outlet at Mid Valley Megamall offers a variety of pastries and biscuits enjoyed by generations, including Heong Peah, Nanyang Biscuit, Tambun Biscuit, and Bisgood Premium White Coffee. 

Through innovation and a steadfast commitment to quality, Bisgood Food Corporation Sdn Bhd continues to uphold its family legacy, delivering authentic flavors that resonate with both local and international customers.

Bisgood Food Corporation Sdn Bhd – Good Chen (谷丞食品) fosters a culture of heritage, quality, and innovation. Rooted in traditional oriental confectionery, the company blends artisanal craftsmanship with modern creativity, such as its Hello Kitty and Doraemon-themed mooncakes.

Good Chen values quality, teamwork, and customer satisfaction, ensuring premium ingredients and excellence in every product. Employees thrive in a collaborative and supportive environment where integrity, continuous learning, and ethical business practices are prioritized.

With a customer-centric mindset, the company is dedicated to delivering delightful, beautifully packaged treats while upholding high standards. Sustainability and community engagement are also key aspects of its culture, promoting healthy living and responsible business practices.

At its core, Good Chen is more than just a confectionery brand—it’s a family-driven business that cherishes tradition while embracing innovation for future growth.