Hey Pawfriends Sdn. Bhd.
Our Story
About Hey Pawfriends
Founded in mid-2024 by June Kweh, a seasoned e-commerce and marketing strategist with experience at Shopee, Lazada and GroupM, Hey Pawfriends was born out of a simple but powerful insight: pet creator marketing is a real and rapidly growing market, yet it remains fragmented and unstructured.
What started as brands approaching June to promote pet products on her dog’s Instagram quickly revealed a huge opportunity to bring order and innovation to this niche. Hey Pawfriends is now Malaysia’s tech-driven platform dedicated to connecting pet brands with pet creators, simplifying campaign management and empowering pet creators to grow their own businesses.
Hey Pawfriends operates on three key pillars: a self-serve tech platform for SMEs to discover and collaborate with pet creators easily; full-service agency support for larger brands requiring managed campaigns; and an emerging e-commerce arm that helps pet creators launch their own product collaborations. This unique combination enables us to serve the entire pet marketing ecosystem with transparency, efficiency, and creativity.
We are proud to be backed by Cradle Fund, Malaysia’s premier early-stage startup agency under the Ministry of Finance, which supports high-potential tech startups through funding, commercialisation support, and strategic guidance. Receiving the CIP SPARK grant from Cradle Fund in early 2025 has been a pivotal milestone, validating our vision and accelerating our growth in the pet creator marketing space.
Value Growth & Fast-Learning? Join Us.
We are a scrappy, fast-moving startup fueled by passion, creativity, and a relentless drive to make a difference.
Joining Hey Pawfriends means stepping into a fast-moving startup where every day brings new challenges and opportunities. You won’t just witness growth—you’ll be driving it, working side-by-side with the Founder to shape strategy, innovate solutions, and scale a brand that’s redefining pet marketing in the region. If you’re a young professional ready to trade predictability for impact, and stability for exponential learning, Hey Pawfriends is your launchpad.
Together, we’re building more than a company—we’re building a community where pets, creators, and brands thrive.
Our Story
About Hey Pawfriends
Founded in mid-2024 by June Kweh, a seasoned e-commerce and marketing strategist with experience at Shopee, Lazada and GroupM, Hey Pawfriends was born out of a simple but powerful insight: pet creator marketing is a real and rapidly growing market, yet it remains fragmented and unstructured.
What started as brands approaching June to promote pet products on her dog’s Instagram quickly revealed a huge opportunity to bring order and innovation to this niche. Hey Pawfriends is now Malaysia’s tech-driven platform dedicated to connecting pet brands with pet creators, simplifying campaign management and empowering pet creators to grow their own businesses.
Hey Pawfriends operates on three key pillars: a self-serve tech platform for SMEs to discover and collaborate with pet creators easily; full-service agency support for larger brands requiring managed campaigns; and an emerging e-commerce arm that helps pet creators launch their own product collaborations. This unique combination enables us to serve the entire pet marketing ecosystem with transparency, efficiency, and creativity.
We are proud to be backed by Cradle Fund, Malaysia’s premier early-stage startup agency under the Ministry of Finance, which supports high-potential tech startups through funding, commercialisation support, and strategic guidance. Receiving the CIP SPARK grant from Cradle Fund in early 2025 has been a pivotal milestone, validating our vision and accelerating our growth in the pet creator marketing space.
Value Growth & Fast-Learning? Join Us.
We are a scrappy, fast-moving startup fueled by passion, creativity, and a relentless drive to make a difference.
Joining Hey Pawfriends means stepping into a fast-moving startup where every day brings new challenges and opportunities. You won’t just witness growth—you’ll be driving it, working side-by-side with the Founder to shape strategy, innovate solutions, and scale a brand that’s redefining pet marketing in the region. If you’re a young professional ready to trade predictability for impact, and stability for exponential learning, Hey Pawfriends is your launchpad.
Together, we’re building more than a company—we’re building a community where pets, creators, and brands thrive.
Company Benefits
16 Days Annual Leave
We value personal well-being. No need to wait years to “earn” your time off — we trust you to manage your schedule as long as results are delivered.
0 → 1 Experience
Few can say they were part of a company's founding story. Joining now means you'll witness and shape the exciting, scrappy early stages of a startup.
Direct Founder Mentorship
Work closely with the Founder, gain firsthand startup insights, receive direct feedback, and play a key role in shaping our growth and success.
Culture of Genuine Passion for Pets
Love your pet? So do we! In fact, we're obsessed with everyone's pets!
Our Address
Lot 2F-33 - 2F-35B, Level 2, 2A, Persiaran Surian, Tropicana Indah, 47810 Petaling Jaya, Selangor, Malaysia