Hoppi

"We help mummies shop smart, live happier."

Hoppi is a mum & baby brand founded in 2021 by a passionate mum entrepreneur Jane Wu with a simple idea: Help mummies to shop baby products directly from the world's best factories, so they can save money and time to focus on things that really matter. Today, we're delivering our love to more than 50,000 happy mums with every order. 

Based on researches, raising a baby cost averagely USD420 per month for family who living in cities across Southeast Asia. It's a financial burden for parents to source quality diapers, milk powder, wipes, baby cot and so much more. However, we found that most of the baby products aren’t all that expensive to make, but they’re expensive to sell.  

At Hoppi, we believe mummies are happier and charming when they can afford to live well. All products are beautifully designed and produced by the world's best manufacturer for the highest quality standard. At the same time, we eliminated traditional brand and retail markups, which means you pay 50-80% less for the exact same quality - which we love to call it "premium affordable". As 2/3 of our team are mothers, we rigorously test every product to ensure it meets or exceeds the safety standard. If it doesn't, we won't sell it. Yes, it's moms worry-free!  

In the past 6 months, we've successfully delivered 1.2mil packs of baby wipes and received tons of good reviews from our community. Moving forward, our products team is working extremely hard to bring more than 10 new products this year including detergents, lotion, shampoo, sanitiser and diapers - all come with premium quality at affordable price! 

1.Customers obsession rather than competitor focus

From Day 1, we're strive to build not just a business, but a great company. Being customer-focused allows us to be more pioneering in innovation instead of waiting for competition. It's worth to ask everyday, are we doing the right things to help mummies/families to live better? :)

2.Commitment to operational excellence

The progress and innovation of the world will not happen naturally, it requires a huge effort from the people behind. In order to deliver our to million of customers, we have to continuously improve in customer experience and driving productivity, margin, efficiency, and asset velocity across all sectors.

3.Passion for growth & achievement

At Hoppi, the employees are our most important asset. We believe we have the most talented team and we are committed to providing the team with rewarding challenges and ample opportunities for personal and career growth.