Hup Seng Industries Bhd

Hup Seng Hoon Yong Brothers Sdn. Bhd. has established a strong distribution network that is supplemented by our very own fleet of logistic vehicles in ensuring the effective distribution of our products across the entire country, from mini markets to large hypermarket chains.

In view of e-commerce’s rapid rise in being a preferred purchasing method amongst Malaysians, we have also established our very own flagship store on Shopee, which has been up and running since 2019, to allow our valued customers the added convenience of purchasing our quality products from the comfort of their homes.

Source: hupseng.my

Quality Control & Certifications

As an approved biscuit manufacturer in Malaysia, Hup Seng's manufacturing plants are regularly inspected by the Ministry of Health to ensure the compliance of relevant laws and requirement. We are audited according to the requirements of the Malaysian Food Regulation 1985 and other relevant standards, FSSC,ISO, HACCP, GMP and MeSTI.

Awards For Excellence

HUP SENG's signature products have been honoured to receive numerous awards locally and internationally over the years, including 2 Gold Medals in the coveted 1991 Taipei International Gourmet Appraisal Organization, 1994 Monde Selection in Bruxelles, Belgium.