Kinesso, the Marketing Engine of IPG (a Fortune 500 company), is focused on creating data-driven solutions through enhanced or newly created products and services, maximizing the impact of traditional and addressable media. Kinesso’s core principle is to drive smarter business decisions and better outcomes for clients using our suite of data and technology services. Powered by Acxiom, IPG’s foundational data and technology layer, the company will provide comprehensive data-driven marketing capabilities to clients, as well as act as a trusted data management partner to brands. Designed for flexibility and speed, Kinesso’s offerings are structured to improve media and marketing performance with an emphasis on accuracy, agility, and effectiveness. Our open architecture approach is powered with the right combination of creativity and data, activated with flexibility and measured with precision. Kinesso will offer a global footprint across 38 offices providing coverage to 70+ markets.