To be the most trusted brand that offers value through a wide range of great quality products at the right price.
We offer in a simple, innovative and a convenient way so that Malaysian shoppers choose us every time for their household/ family needs.
Our Core Purpose is: 'Serving Malaysia's Shopper a little better every day'
What matters for customers
What matters for colleagues
What matters for communities
Our Values sit at the heart of the business:
No one tries harder for customers
Treating people how they like to be treated
Every little help makes a big difference