Naelofar

Naelofar is Malaysia’s leading modest fashion brand. Since 2014, we have been dedicated in our mission to provide modern modest fashion with premium quality at everyday accessible prices to meet the needs of our modern and modest women. Naelofar’s range of stylish hijabs, prayerwear, apparels, bags and accessories continue to reach the heart of modest fashion lovers worldwide. 

Today, Naelofar has an extensive and ever-growing distribution channel which spans across various e-commerce channels, retail boutiques and a network of authorized stockists in Malaysia, Singapore and Brunei. 

At Naelofar, our company values form part of our culture and the way we behave within the organization. We aspire to uphold and embody the best standards through these values as our cultural cornerstones. 

Company Values 

I’m Your MVP

A strong team team starts with trust and communication

I will always consider the action which I take, its impact and how it'd be perceived

My actions will always be right, honest, selfless, principled, leading to our unified goals

I know my role, I'm accountable for them, I'm the team member you want in your team

I Focus On The Impact & Just Do It

I make good judgement, and take action to do the right things with the best and biggest impact

Everything I do, I do with a true sense of urgency

I Deliver Great Products That Delight Customers

I offer only the best to my customers, whether it be price, quality or function

My contribution will solve modest problems, create moments and spark confidence within the modest women community

I Go Far, I Am Continuously Improving

I am passionate about our success

To succeed and break boundaries, I don't accept the status quo, I am curious to understand the hows and whys

I am creative and innovative to find impactful solutions

I have the courage to push ahead no matter the circumstances.