Newera Equipment Supply Sdn. Bhd.

Our Story

For more than 55 years, Newera has been steering evolution in the automotive and industrial world. Leveraging on years of service expertise and product knowledge, we innovate solutions to strengthen your competitive advantage, accelerating your overall business performance and growth.

In 1968 we revolutionised the way tyre servicing was done when we introduced the first mechanical tyre changer. Our total customer support and seamless knowledge transfer enabled our clients to move from manual tools to using advanced equipment that delivered faster and more accurate results.

Over the years we have kept our focus on providing only world-class equipment and solutions that will tangibly translate into your success. In everything that we do, we work towards realising our vision, our relentless pursuit of:

Building partnerships. Inspiring growth.

Our Mission:

We fulfil our commitment of inspiring growth for our partners through our mission pillars:

• People
  Experience and knowledge are the hallmarks of professionalism that set our people apart. Their wisdom and technical mastery fuel our success.
• Products
  You deserve only the best. We ensure that every product we carry is of uncompromising quality and our range complete to cater to every business need.
• Partnership
  Our good relationship with our stakeholders is our reason for being. Your business is our business. We commit to be a dependable partner you can always rely on.

Our Values:

These are the principles that we live by to keep our relationship with you strong:

• Leadership
  We are at the forefront in introducing innovations that will improve your business performance. We take the lead in constantly perfecting the solutions we offer to help you achieve your goals.
• Knowledge
  We give you the advantage of our years of industry knowledge and experience. We mentor your people to become masters in their field, helping them transform automotive and industrial equipment into instruments of success.
• Trust
  We always keep in mind that trust is never given lightly. This is why we take our commitment to you seriously. We strive to consistently deliver on our promises.
• Growth
  In every cycle of your growth, we are by your side, giving you solutions that help you move forward towards your goals. As partners, your triumphs are our trophies.

Our Promise:

In everything that we do here in Newera, our ONE key promise to you is:

We are your partners.
And we remain by your side,
helping you transform every obstacle into an opportunity to succeed.

Together, we inspire growth.