Nibou Industries (M) Sdn Bhd

Founded in 2004 from a humble rented shophouse in Sungai Long, Kajang, by the Goh and Chan families, Nibou Industries (M) Sdn Bhd has evolved over two decades into one of Malaysia’s most recognized food and beverage SMEs. Today, we operate from a dedicated 16,000 sq ft manufacturing and distribution facility in Semenyih Hi-Tech 5 Industrial Park, Selangor.

With 22+ years of industry expertise, more than 1 million cartons sold, and active distribution across more than 5 export markets, Nibou has grown from a pioneer in family-friendly desserts into a multi-category FMCG brand builder. Now powered by our 2026 blueprint, Nibou is establishing its next chapter as a Next-Generation Distribution & Brand Powerhouse, merging traditional trade strength with modern Online-to-Offline (O2O) speed and digital traceability.

Key Milestones

• 2004 — Inception: Founded in Sungai Long by the Goh and Chan families.
• 2017 — Category Innovation: Launched Drinme, introducing Malaysia's first drinking jelly format to the market.
• 2023 — Export Excellence: Recognized as a SAY Aspire Export Top 10 Finalist, endorsed by DYTM Raja Muda Selangor Tengku Amir Shah.
• 2024 — National Recognition: Awarded the prestigious SME100 Fast-Moving Companies Award alongside continued expansion at our Semenyih facility.
• 2025 — Strategic Expansion: Strengthened operational and distribution capabilities through M&A partnerships with private institutional backing.
• 2026 — Next-Gen Vision: Established our refreshed corporate vision, transitioning into an agile, data-driven distribution and brand powerhouse.
  

Our Vision & Mission

• Vision: Ordinary, beyond snacks.
  We turn everyday, accessible FMCG products into moments of simple, quality goodness that color consumers' lives.
  
• Mission: To build an agile, customer-centric distribution powerhouse that bridges digital product discovery with seamless offline retail presence, delivering sustainable growth for our partners, stakeholders, and community.
  

Our Core Values: P.I.E.

Our actions, culture, and growth strategies are anchored in our P.I.E. core values:

1. People (P)

We build our powerhouse around individuals—our team members, partners, and consumers. We nurture an empowering workplace that rewards accountability, fosters long-term retention, and cultivates leadership excellence across every department.

2. Innovation (I)

From creating first-to-market formats like drinking jelly and yogurt puddings to pioneering an Online-to-Offline (O2O) distribution model, we continuously challenge conventional FMCG boundaries. We actively identify future product trends in the digital sphere and bring them swiftly to the retail shelf.

3. Effectiveness & Efficiency (E)

We operate with market speed and disciplined execution. By transitioning from manual workflows to a data-driven culture supported by real-time digital traceability, we ensure that every order, delivery, and marketing initiative creates measurable commercial value.