Vision
To create and market globally a personalized, superior (i.e. video, audio-visual), convenient (i.e. mobile, interactive), safe (permissioned, secure, PDPA compliant) customer engagement platform for merchants/brands that scales across marketing/business uses, and geographies so as to transform not only the customer/consumer communications but also brand/merchant operations while enhancing customer experience.
Mission
To emerge as a global leading player in Direct Customer Marketing & Engagement by building a world class global platform; a user-experience for consumers, advertisers and partners by emphasizing innovation and transformation that changes the way companies promote, sell, manage processes, engage their customers and maximize customer value.