Pensonic Holdings Berhad

The Pensonic Group was founded in 1965 as Keat Radio and Electrical Co. in Balik Pulau, Penang. From this humble origin as a small retailer cum workshop for electrical home appliances, Keat Radio and Electrical Co. grew under the leadership of its founder, Dato’ Seri Chew Weng Khak into the present day conglomerate. 

Today, Pensonic has a vast domestic distribution network of 10 branches and more than 900 dealers countrywide. Pensonic products are exported to 30 countries in ASEAN, East and West Asia, and Middle-East, supported by a complete host of manufacturing facilities, warehouses, showrooms and customer care centres. 

Since Pensonic was founded, we have always been committed to producing ever better products and services to make our consumers happy and their lives easier. Pensonic prides itself of having achieved many firsts in the local industry as the leading domestic Electrical Home Appliances Manufacturer. We are certain our commitment for perpetual progress, ability to optimise opportunities and unlocking potential will ensure sustainable, long term growth for both Pensonic and our beloved nation.

Our culture revolves around the Four Core Brand Values:

Innovative

Innovation is the lifeblood of our organization. We encourage everyone to think outside the box, challenge the status quo, and embrace new ideas. We foster an environment that promotes creativity and welcomes diverse perspectives. Our team members are encouraged to experiment, take calculated risks, and learn from both successes and failures. We believe that by fostering an innovative culture, we can continually improve our products, services, and processes, staying ahead in a rapidly evolving market. 

Caring

At our company, we genuinely care about our employees, customers, and the communities we serve. We foster an inclusive and supportive work environment, where individuals are respected, valued, and treated with empathy. We prioritize work-life balance, mental and physical well-being, and provide resources to support personal and professional growth. We encourage our team members to collaborate, support each other, and celebrate their achievements. Additionally, we actively engage in corporate social responsibility initiatives to give back to society and make a positive impact.

Trustworthy

Trust is the foundation of all our relationships, whether it's with our employees, customers, or stakeholders. We strive to build and maintain trust by acting with integrity, transparency, and accountability. Our team members are encouraged to communicate openly, share information, and provide honest feedback. We value ethical conduct and ensure compliance with legal and regulatory standards. By being trustworthy in all our interactions, we foster long-term partnerships and loyalty, both internally and externally.

Leader

We believe in being a leader, not just in the market but also in our industry. We encourage our team members to embrace leadership roles, take ownership, and drive positive change. We empower individuals to make informed decisions, lead by example, and inspire others to achieve their best. Leadership, for us, is not just about titles but about influence and impact. We value continuous learning and invest in professional development programs to nurture our future leaders.