PROTON

PROTON began as Malaysia’s national car project, founded with the aim to spearhead the nation’s economic development and lay the foundations for the local automotive industry. The birth of the PROTON Saga in 1985 marked the beginning of a colourful journey for the national car brand as it was constantly promoted as the Pride of the Nation.

PROTON continues to progress as a fully fledged manufacturer that leads the nation’s automotive industrialisation effort and ecosystem. Fast forward to 2017, PROTON entered the next phase of its plan to be a global and respected automotive brand with the signing of a partnership between its two principals, DRB-HICOM and Zhejiang Geely Holding Group.

Today, PROTON continues to delight its customers with cars anchored on its brand promise of INSPIRING CONNECTIONS and developed on its core values of always delivering innovative technology, reliability and international standards.

As the pioneer automotive company in Malaysia, PROTON leverages on its full-fledged operation to lead the automotive industrialisation process and ecosystem.

R&D AND PRODUCT DEVELOPMENT

PROTON has transformed from a car assembler into Malaysia’s largest automotive manufacturer, supported by a comprehensive R&D value chain spanning vehicle design, powertrain development, and advanced engineering. Leveraging strategic partnerships and local expertise, the company continues to integrate cutting-edge technologies and deliver innovative products that meet domestic and international market demands. The establishment of the Electric Vehicle (EV) assembly plant and the engine assembly line in Tanjung Malim further underscores PROTON’s growing capability to produce high-quality, globally competitive vehicles.

PROCUREMENT & VENDOR DEVELOPMENT

As a globally competitive company, PROTON continues to strengthen vendor capabilities and critical component development through strategic local and international collaborations. These efforts enhance cost competitiveness and drive progressive localisation on components to build vendor capabilities to succeed in the global marketplace.

MANUFACTURING

PROTON operates a comprehensive manufacturing value chain encompassing vehicle production, engine assembly, machining, stamping, and tooling, all geared towards meeting growing market demands. Anchored by Industry 4.0 principles, the Proton Tanjung Malim plant showcases advanced automation, enhances productivity, and attracts young talent to drive future growth. Significant investments in plant expansion further optimise capacity, increase local content, generate employment, and advance new technologies for next-generation models.  Committed to global quality and safety standards, PROTON continues to progress and roll out more new manufacturing facilities to enhance production abilities and increase localisation levels for current and future models.

SALES & AFTER SALES

Guided by its mission to deliver the best ownership experience, PROTON upholds global standards across its dealership network while reinforcing its customer-first brand promise. As Malaysia’s widest 4S and 3S network, PROTON continues to enhance products, services, and facilities to provide superior sales and after-sales experiences. These sustained efforts have driven significant sales milestones both domestically and internationally, supporting the company’s continued growth and expansion in line with evolving market needs.