Rainforest

Rainforest is a leading e-commerce aggregator in Asia. We acquire consumer ecommerce brands to grow them. We provide entrepreneurs an attractive business exit. We build brands with a long-term horizon, improving both financial returns and sustainability.

Mission

Our mission is to fulfil the potential of microbrands, growing brands with great products to delight mums worldwide.

Ownership mindset

Make decisions like a founder would. Take well-calculated risks, be entrepreneurial to improve & expand our brands. Be a responsible owner of the company’s resources.

Team-first

Emphasis on the team, rather than the individual. Understand that your success is always dependent of others around you & having gratitude for that. Generous in recognising and acknowledging good work done by others

Positively-biased

Demonstration of high positivity: think solutions, not (only) problems - Have fun, celebrate successes, learn from our failures - Takes work seriously, but doesn’t take own self too seriously

Strong opinions, weakly held

We encourage and prefer teammates to have a robust point of view, but simultaneously recognising that there are other viewpoints that could be better. We value strong listening abilities

High efficiency

Solves for the 20% that gives 80% of the results first. Speed x iteration is a problem-solving tool. Thinks about ROI