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Ultimate Fitness Lab is not a gym. We are a personal training studio where every client has a coach who actually pays attention to your programme, your progress, and you as a human, so that the results you're working toward are never left to chance.
We started with one conviction: that most people don't quit fitness because they're lazy. They quit because nobody around them noticed they were struggling. We built UFL to make that impossible.
Today, every session at UFL is private. Every programme is individual. Every coach is accountable. And behind every interaction is a proprietary AI operating system that we are building to power the future of personal training across Southeast Asia.
We are not building another gym chain. We are building the operating infrastructure for precision fitness, and rolling it out across 30 studios by 2030.
If you want to work on something that is genuinely changing how an entire industry runs, this is it.
We run like a tech startup, not a fitness company.
That means we move in sprints. We ship, we test, we iterate. We do not have long approval chains or slow consensus meetings. We have clear goals, short cycles, and high ownership.
Everyone here is expected to bring ideas, challenge assumptions, and take responsibility for outcomes, not just tasks. We are a small team building something with regional ambition, which means your work will matter and your fingerprints will be on it.
We are obsessive about craft. Whether it is a campaign, a piece of content, or a product feature, we hold the work to a high standard because our clients do too.
This is not a role where you clock in and execute briefs. This is a role where you help shape how one of Southeast Asia's most exciting fitness brands is built.
Fast. Deliberate. High-standard. That is the culture here.
Top performers get the chance to co-own a branch or hold equity as we scale across SEA. We are not hiring employees, we are building founding team.
We care about what you produce, not when you clock in. Work around your life as long as the work gets done and the standard stays high.
As UFL scales across SEA, the person in this role grows with it, from strategist to the creative lead of an entire regional brand.
No.29-01, Jalan Eko botani 2F, Taman Eko Botani 2, Iskandar Puteri, Eco Botanic 2, Johor, 79100 Johor Bahru, Johor Darul Ta'zim, Malaysia