Job Description

Seeking an Ads Manager to plan, set up and manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads and TikTok Ads. The role focuses on developing campaign strategies for lead generation, sales and brand awareness, optimising performance (CTR, CPC, CPA, ROAS), conducting A/B tests, building funnels and retargeting, and providing regular performance reports and recommendations. The role collaborates with designers, content creators and marketing teams and leverages analytics tools and automation/AI to improve campaign efficiency.

Job Requirements

Responsibilities and Qualifications:

• Plan, set up and manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads and TikTok Ads
• Develop campaign strategies aligned with business goals (lead generation, sales, brand awareness)
• Manage budget allocation and scale campaigns based on performance
• Monitor campaign performance and optimise for CTR, CPC, CPA and ROAS
• Conduct A/B testing on creatives, copy and audience targeting
• Improve conversion rates and reduce cost per acquisition; build and optimise sales funnels, retargeting campaigns and lookalike audiences
• Develop and refine audience targeting strategies and improve customer journey from awareness to conversion
• Track, analyse and report campaign performance using analytics tools; prepare weekly and monthly performance reports
• Provide insights and recommendations to enhance marketing effectiveness
• Collaborate with designers, content creators and marketing team on campaign planning and execution; align advertising with brand direction
• Stay updated with advertising platform updates, trends and best practices; utilise AI tools and automation to improve campaign efficiency
• Qualifications:
• Diploma or Degree in Marketing, Business or related field
• Minimum 2–5 years of experience in digital advertising / performance marketing
• Hands-on experience with Meta Ads (Facebook & Instagram), Google Ads and TikTok Ads
• Familiar with tracking tools (e.g. Google Analytics, Meta Pixel)
• Strong analytical skills and data-driven mindset; proficient in Microsoft Excel or Google Sheets
• Good communication, teamwork skills and ability to work independently while managing multiple campaigns

Skills