Job Description

Marketing Executive responsible for conceiving and developing marketing strategies, managing company social media platforms (Instagram, Facebook, 小红书), conducting market research and data analysis, creating marketing copy and promotional materials, managing media/vendor relationships, overseeing campaign performance and reporting, and assisting with budget preparation and expense monitoring.

Responsibilities:

• Conceive and develop efficient and intuitive marketing strategies.
• Manage and oversee all social media platforms of the company (Instagram, Facebook, 小红书, etc.).
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Oversee progress of campaigns using various metrics and submit reports of performance.
• Work with managers in preparing budgets and monitoring expenses.

Job Requirements

• Proven experience as marketing executive or similar role.
• Thorough understanding of market research techniques, data analysis and statistics methods.
• Good knowledge of strategic planning principles and marketing best practices.
• Excel in MS Office and marketing software (e.g. CRM).
• Proficient with social media and web analytics (e.g. WebTrends).
• Outstanding communication and people skills.
• Excellent organizational and time-management abilities.
• Creativity and commercial awareness.
• Possess at least a Bachelor's Degree in Marketing, Business Administration or relevant discipline.

Skills