Job Description

About A22A Sdn Bhd

A22A is Malaysia's leading HRDC-certified AI creative education company. We run intensive, hands-on courses that teach designers, marketers, and creative professionals how to produce commercial-grade AI content. 

For more info, visit www.a22a.my

Work Arrangement

This is a hybrid role. 4 day per week in office and 1 day work-from home (Friday).

The company's office is in Mid Valley

1. Community Management & Engagement

• Manage and grow A22A's WhatsApp and other community groups.
• Plan and execute community engagement activities to keep members active.
• Work closely with the R&D and Content teams to share valuable AI insights, industry updates, and educational content.
• Develop strategies to increase community membership, engagement, and retention.
• Convert community engagement into webinar attendance, training enquiries, and potential business opportunities.

2. Webinar & Event Management

• Plan, coordinate, and execute online webinars, physical workshops, and community events.
• Manage the end-to-end webinar process, including registration, reminders, attendance tracking, and post-event follow-ups.
• Develop strategies to improve webinar registration-to-attendance conversion rates.
• Coordinate with speakers, trainers, and internal teams to ensure smooth event execution.
• Analyse webinar and event performance to identify opportunities for improvement.

3. Marketing Campaign Execution

• Support the planning and execution of 360° marketing campaigns across Meta, Google, TikTok, LinkedIn, email, and WhatsApp.
• Assist in paid advertising activities, including campaign coordination, creative briefs, audience research, and performance monitoring.
• Work closely with the Content and Design teams to ensure marketing materials are delivered on time.
• Support product launches, course promotions, and lead generation campaigns.
• Ensure consistent brand messaging across all marketing channels.

4. Content Marketing & Copywriting

• Develop creative marketing angles, campaign concepts, and promotional messaging.
• Write engaging video scripts for Reels, TikTok, advertisements, and other short-form content.
• Prepare marketing copy for social media, webinars, email campaigns, and community announcements.
• Collaborate with the Content team to turn AI trends and technical knowledge into engaging marketing content.
• Research competitor content and identify new content opportunities.

5. Market Research & Marketing Strategy

• Conduct market research on AI industry trends, competitor activities, and customer needs.
• Identify potential target audiences, new market opportunities, and marketing channels.
• Gather feedback from customers, webinar participants, and community members to improve marketing effectiveness.
• Propose new marketing ideas, partnerships, and growth opportunities.

6. Lead Generation & CRM Support

• Support lead generation and lead nurturing activities across different marketing channels.
• Manage and segment marketing leads within the company's CRM system.
• Coordinate with the Sales team to ensure marketing leads are properly tracked and followed up.
• Execute remarketing and re-engagement campaigns targeting existing leads and community members.
• Improve the conversion journey from marketing engagement to qualified enquiries.

7. Marketing Performance & Reporting

• Track key marketing metrics, including leads generated, campaign performance, webinar attendance, and community growth.
• Prepare weekly and monthly marketing performance reports.
• Analyse campaign results and recommend improvements.
• Monitor marketing expenses and support budget tracking.
• Ensure marketing activities contribute to measurable business objectives.

Job Requirements

Job Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing, community management, event marketing, or a related role. Fresh graduates with relevant experience are welcome.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong written and verbal communication skills in English. Mandarin and Bahasa Malaysia are added advantages.
• Basic knowledge of Meta Ads, Google Ads, CRM systems, or email marketing tools is an advantage.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Comfortable using AI tools such as ChatGPT, Claude, or other AI-powered productivity platforms.
• Proactive, resourceful, detail-oriented, and willing to learn.
• Interest in AI, technology, and digital marketing trends.

Skills