Job Description

The Digital Marketing & Brand Executive is responsible for planning and executing AC2's digital marketing initiatives to strengthen brand awareness, generate qualified leads, and position AC2 Wave WMS as a leading Warehouse Management System in the region. This role combines content marketing, social media management, search optimisation (SEO & AEO), event coordination, and digital marketing operations to support the company's business growth.

Key Responsibilities

Digital Marketing & Social Media

• Develop and execute digital marketing campaigns to increase brand awareness and lead generation. 
• Plan, create, schedule and publish engaging content across LinkedIn, Facebook, YouTube and other digital platforms. 
• Monitor social media performance and recommend improvements based on analytics. 
• Respond to comments and messages in a timely and professional manner where appropriate. 

Content Marketing

• Research, write and publish high-quality articles, blogs, customer success stories, product updates and marketing content. 
• Create compelling content for the company website, LinkedIn, newsletters and other digital channels. 
• Work with internal stakeholders to transform product features and customer achievements into engaging marketing materials. 
• Coordinate the production of brochures, banners, videos, presentations and other promotional materials. 

SEO & AI Engine Optimisation (AEO)

• Implement on-page and off-page SEO strategies to improve search engine rankings. 
• Optimise website content for AI-powered search platforms such as ChatGPT, Gemini, Claude and Perplexity. 
• Conduct keyword research and identify content opportunities. 
• Monitor website traffic, keyword rankings and search performance using analytics tools. 
• Recommend and implement improvements to website structure, metadata and content. 

Website Management

• Maintain and update the company website with new content, product information and announcements. 
• Ensure website content is accurate, current and aligned with the company's branding. 
• Coordinate with developers or external vendors for website enhancements when required. 

Event Planning & Marketing

• Plan, coordinate and execute corporate events, seminars, webinars, exhibitions and customer appreciation events. 
• Manage event registration, promotional campaigns, sponsorship coordination and event logistics. 
• Liaise with venues, suppliers, partners and speakers to ensure successful event execution. 
• Prepare event marketing materials before, during and after each event. 

Marketing Operations

• Maintain the marketing calendar and ensure timely execution of campaigns. 
• Track and report marketing performance using relevant KPIs. 
• Assist in managing customer databases and email marketing campaigns. 
• Support product launches, promotional activities and corporate branding initiatives. 

Brand Management

• Ensure consistency of the AC2 brand across all marketing channels and communication materials. 
• Protect and strengthen the company's professional and premium brand image. 
• Stay updated with the latest digital marketing, AI marketing and industry trends, and recommend new initiatives.

Job Requirements

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing or a related discipline. 

Experience

• Minimum 2 years of experience in digital marketing, content marketing or brand management. 
• Experience in organising corporate events, seminars or exhibitions will be an advantage. 
• Experience in B2B technology, software or SaaS marketing is preferred. 

Technical Skills

• Strong understanding of digital marketing strategies and social media platforms. 
• Knowledge of Search Engine Optimisation (SEO) and AI Engine Optimisation (AEO). 
• Experience with Google Analytics, Google Search Console or similar analytics tools. 
• Familiarity with content management systems such as WordPress. 
• Proficiency in Canva or similar graphic design tools. 
• Basic video editing skills will be an advantage. 
• Familiarity with AI productivity tools such as ChatGPT, Microsoft Copilot or similar platforms. 

Communication Skills

• Excellent written and spoken English. 
• Strong copywriting and storytelling skills. 
• Ability to produce clear, engaging and professional marketing content. 

Personal Attributes

• Creative, proactive and self-motivated. 
• Strong organisational and project management skills. 
• Able to manage multiple projects and meet deadlines. 
• Detail-oriented with a high standard of accuracy. 
• Excellent interpersonal and communication skills. 
• Willing to learn new technologies, digital marketing techniques and AI tools. 
• A positive attitude with the ability to work independently as well as collaboratively within a team.

Skills