Job Description

The Marketing & Brand Executive supports AC2’s marketing and branding activities across digital and physical channels. The role focuses on executing marketing campaigns, creating content, managing social media, supporting events and exhibitions, maintaining the company website, and ensuring consistent AC2 branding.

The successful candidate will work closely with the management and sales teams to support brand awareness, customer engagement and lead-generation activities for AC2 WAVE WMS across the region.

Key Responsibilities

Digital Marketing & Social Media

• Execute digital marketing campaigns and promotional activities.
• Plan, create and publish content across LinkedIn, Facebook, YouTube and other relevant platforms.
• Manage the company’s social media accounts and content calendar.
• Monitor social media engagement and prepare basic performance reports.
• Respond to comments and messages where appropriate.

Content & Brand

• Prepare and publish marketing content including articles, product updates, customer stories, announcements and social media posts.
• Work with internal teams to turn product information and customer achievements into marketing content.
• Coordinate the production of brochures, presentations, banners, videos and other marketing materials.
• Ensure marketing materials follow AC2’s brand guidelines and maintain a consistent professional image.

Events & Exhibitions

• Support the planning and execution of physical and virtual events, including seminars, conferences, exhibitions, trade shows, customer events and webinars.
• Coordinate event registrations, invitations, promotional activities and attendee communications.
• Liaise with venues, event organisers, suppliers, speakers, sponsors and other partners.
• Coordinate event materials including banners, signage, brochures, presentations, giveaways and other promotional items.
• Provide on-site support during events and ensure AC2’s branding and presentation are professionally maintained.
• Support photography, videography and social media content during events.
• Assist with post-event follow-up and reporting.

SEO & AI Engine Optimisation (AEO)

• Implement on-page and off-page SEO strategies to improve search engine visibility and rankings.
• Optimise website content for AI-powered search and discovery platforms such as ChatGPT, Gemini, Claude and Perplexity.
• Conduct keyword research and identify content opportunities relevant to warehouse management, supply chain, logistics, automation and AI.
• Monitor website traffic, keyword rankings and search performance using relevant analytics tools.
• Recommend and implement improvements to website structure, metadata and content to improve search visibility.

Marketing Operations & Support

• Maintain the marketing calendar and coordinate the timely execution of marketing activities.
• Maintain marketing materials, databases and contact lists.
• Assist with email marketing and customer communications.
• Support product launches, customer engagement activities and promotional campaigns.
• Coordinate with external designers, agencies, event organisers and other vendors when required.
• Prepare basic marketing activity and performance reports.
• Stay updated on relevant marketing, AI, warehouse technology and supply chain trends.

Job Requirements

• Diploma or Bachelor’s degree in Marketing, Communications, Business or a related field.
• Good written and spoken English.
• Good communication and interpersonal skills.
• Comfortable with social media platforms, content creation and basic digital marketing tools.
• Good organisational and project coordination skills.
• Able to manage multiple activities and meet deadlines.
• Willing to travel occasionally for events, exhibitions and other marketing activities.
• A proactive, hands-on attitude with the ability to work independently.

Advantageous Skills

• Experience managing LinkedIn and B2B social media.
• Experience in organising corporate events, exhibitions or seminars.
• Basic knowledge of SEO, AEO and AI-powered search.
• Basic graphic design or video editing skills.
• Experience in B2B technology, SaaS, logistics, supply chain or warehouse-related industries.

Skills