Job Description

About the Role

If you're tired of being brought in only after a campaign underperforms – expected to “fix the numbers” without having a say in the strategy, this is your chance to step into a role built around what you do best: media buying and performance marketing. 

At Accel Scaling, we’ve designed this role with one thing in mind: performance clarity. You’ll work with a team that moves fast, respects data, and backs you with the creatives, tracking, and decision-making access you need to do your best work. It won’t always be perfect, but it will be focused and fair.

This is the role for you if you want to focus on building, testing, and scaling campaigns that actually drive revenue – not sit in endless meetings explaining CTR.

This is a remote-first role. However, we do have minimal in-person expectations – such as attending our monthly physical office meetings in Damansara Heights or company gatherings when required.

Why You’ll Love This Role

• Own the ad accounts – you’re the one driving the testing and scaling, not just following instructions 
• Speed + autonomy – you’ll be trusted to make calls based on data; what matters is profitable performance.
• AI + automation friendly – use platform tools and third-party software to streamline testing and optimisation (as long as the numbers hold).
• Real progression – we promote based on results. Strong, consistent performance unlocks more responsibility and pay.
• Fair rewards for real work – once confirmed, you’ll unlock performance-based incentives tied to clear metrics.
• Your results > your résumé – we don’t care where you studied; if you can run, test, and scale campaigns, that’s what matters.

You’re Our Ideal Candidate If...

• You think in campaigns, funnels, and segments – not just isolated ads.
• You’re obsessed with understanding why a campaign worked (or failed), not just what the numbers are.
• You’re comfortable owning both testing and scaling – and you document what you learn.
• You enjoy collaborating with creatives and copywriters to turn insights into better ads.

What You Won’t Be Doing

• No client-facing account management marathons.
• No being left in the dark without context, offers, or creative support.
• No fluffy vanity metrics – we care about qualified leads, sales, and profitability.

What You’ll Do

1) Campaign Management

• Plan, launch, and manage campaigns across Meta, Google/YouTube Ads, and TikTok (and others in the future).
• Maintain healthy pacing and spend across accounts while protecting target ROAS / CAC.
• Set up proper tracking, UTM structures, and naming conventions so performance is easy to read.

2) Creative Testing & Optimisation

• Test at least 10 new creatives/angles per week across key accounts. 
• Partner with copywriters and creatives to design hooks, offers, and messaging that can be tested quickly.
• Continuously refine audiences, placements, and bidding strategies based on data – not guesswork.

3) Reporting & Insights

• Deliver clear weekly summaries highlighting what worked, what didn’t, and what you’re testing next.
• Flag issues early – from tracking problems to offer mismatch – and propose fixes.
• Translate performance data into simple, actionable recommendations for the wider team.

4) Scaling & Strategy

• Identify winning campaigns and scale them while maintaining efficiency.
• Build and maintain retargeting, warm, and lookalike audience structures across platforms. 
• Coordinate with the marketing and product teams for promo pushes, launches, and seasonal campaigns.

Job Requirements

• Good-To-Have Skills
• 2+ years running paid campaigns for brands, agencies, or performance marketing teams.
• Hands-on experience with Meta Ads Manager and Google/YouTube Ads; bonus if you’ve also run TikTok.
• Strong understanding of attribution, pixels, conversion APIs, and basic analytics tools.
• You’ve run structured A/B tests and can explain your testing logic clearly.
• Articulate in giving detailed reports on campaign performance.
• Good balance of quantitative thinking and creative judgment.

Bonus: you’ve used tools like Hyros or similar for deeper attribution. 

Bonus: familiar with marketing software like GoHighLevel. 

Bonus: skilled in using Google Sheets for reporting.

You’ll Work With:

• Lead Performance Copywriter – to align campaign strategy with launches, promos, revenue targets; and for clear angles, hooks, and offers to test.
• A creative team that consists of Video Editors and a Senior Designer to design and iterate high-performing ad creatives.

Skills