Job Description

Role Summary

The Adobe RTCDP Workstream Lead owns delivery of a defined workstream within an Adobe Real-Time Customer Data Platform program for a banking client, built on Adobe Experience Platform (AEP). Typical workstreams are data ingestion and modeling, identity and profile, audiences and activation, CRM integration, or governance and consent. You lead a cross-functional team, turn banking use cases into working AEP configurations, and plan the data foundation they depend on. You also manage scope, quality, timelines and stakeholders.

Key Responsibilities

• Workstream delivery: Plan, run and deliver your workstream against the program roadmap, milestones and budget.
• Data planning: Build the data inventory and source-to-target mapping across banking and marketing systems. Define which data is activated in RTCDP, plan ingestion, refresh frequency, retention, data quality rules, ownership and the history backfill, in line with enterprise data architecture.
• Solution design: Work with architects on XDM schemas, datasets, identity namespaces and merge policies.
• CRM integration and planning: Plan and coordinate integration between RTCDP and the client’s CRM. Agree on integration patterns, field mapping, sync frequency, identity matching and system-of-record ownership. Align dependencies, environments, releases and cutover with the CRM team
• Data ingestion and collection: Oversee Sources connectors, Web/Mobile SDK, Edge Network, Data Collection (Tags) and Streaming/Batch APIs.
• Identity and profile: Own identity graph strategy, Real-Time Customer Profile configuration, and match-rate and data quality targets.
• Audiences and activation: Lead segment definition and Destinations setup for email, SMS, push, ad platforms, personalization (Adobe Target, AJO), CRM and contact center channels.
• Governance and compliance: Implement Adobe Data Governance, consent and preference management, and controls for sensitive financial and personal data. Support information security, audit and regulatory review.
• Team leadership: Guide and mentor 5–15 consultants and engineers across onshore and offshore locations, and review deliverables for quality.
• Stakeholder management: Be the main contact for business, IT, data, risk and compliance leaders. Report progress, risks and dependencies to the program manager and steering committee.
• Delivery assurance: Manage risks, change requests, SIT/UAT, sandbox promotion, cutover and hypercare.
  

Job Requirements