Job Description

Job Description Role SummaryPlanning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.Responsibilities:Campaign Planning & Strategy: o Develop and implement integrated marketing campaign strategies.o Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaignso Analyze audience segments and market trends to create data-driven campaign approachesCampaign Execution & Management: o Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.o Develop campaign timelines, budgets, and deliverableso Optimize campaigns across digital, paid, social, email, and offline channelsPerformance Analysis & Reporting: o Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.o Analyze campaign data to measure success and identify areas for optimizationCollaboration: o Work closely with creative and content teams to develop compelling messaging and assets for campaigns.o Partner with media buying and digital teams to plan budgets and allocate resources effectively.o Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Job Requirements