Job Description

Job Description Job DescriptionCampaign ManagementTake ownership of a specific product within the bank and develop a comprehensive product marketing strategy.Lead a product squad, collaborating with cross-functional teams to strategize and develop solutions tailored to the product's needs.Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies and initiatives.Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention for the product.Collaborate with internal stakeholders, including product development teams, sales teams, and creative agencies, to ensure alignment and execution of marketing initiatives.Manage the product marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement. - Conduct semestral forward planning for the product, forecasting market trends, identifying opportunities, and developing long-term marketing strategies.Stay informed about industry best practices, emerging trends, and new technologies relevant to product marketing.Serve as the primary point of contact for all product-related marketing inquiries and initiatives.Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments. Requirements - Experience in financial services industry.Proven track record of successfully developing and executing integrated marketing campaigns that drive results.

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