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This job is all about using data to make smart decisions on advertising! You might like this job because you’ll optimize both digital and traditional media, analyze trends, and see the direct impact of your work on business success.
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Job Description
Job Description Roles and Responsibilities:Media Buying Strategy, Optimization & Performance Management Govern the planning, allocation, and optimization of media investments across digital and traditional channels. Ensure all media strategies align with overarching business and marketing objectives. Continuously refine media strategies to maximize performance across campaigns. Analyze performance metrics and collaborate with clients to ensure marketing investments deliver maximum impact against defined KPIs. Act as a strategic liaison, ensuring collaboration, alignment, and effective execution across stakeholders. Data Analytics & Insights Ability to interpret data, identify trends, call out potential issues, and make data-driven decisions to optimize campaigns effectively. Deliver end-to-end analysis, reporting, investigations, and deep dives to generate marketing and commercial insights across new product launches, devices, and channels (Paid, Loyalty, Organic). Assess marketing spend efficiency and its impact on ROI. Link campaign performance directly to top-line growth and bottom-line profitability. Process Optimization Designed and implemented process improvements to streamline reporting: Reduced weekly deadlines from >10 to 3, improving efficiency and focus. Enhanced data investigation cadence from monthly to bi-weekly, expanding scope across multiple channels.
Job Requirements
Company Benefits
Optical coverage
Employees have access to claim for prescription glasses and contact lenses.
Employee assistance program
Employees have access to employee assistance on challenges related to work, family, relationships and finances.
Health screening program
Employees can enjoy the benefits of comprehensive health screening at any clinic of their choice.
Bonuses
Our bonus programs reward our people for their achievements and their contributions to our business.
Recognition awards
Our recognition program involves both monetary and non-monetary awards which can be endorsed by fellow colleagues.
Performance equity
Our leadership equity grants are awarded to recognize exceptional performance or a significant career milestone.
Additional Info
Company Activity
Last active - few days ago
Experience Level
0 - 10 Years of Experience
Company Profile
