Job Description

About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services - creating tangible value at speed and scale. We are a talent-and innovation-led company with approximately 794,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and Al with unmatched industry experience, functional expertise, and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com. 

Strategy and Consulting Global Network Song Practice | Marketing Transformation

Roles and Responsibilities

Adobe Experience Platform (AEP) – Data Foundation & Platform Enablement

• Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources

• Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases

• Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data

• Support platform readiness for downstream analytics, personalisation, and activation use cases

Adobe Real-Time CDP (RT-CDP) – Customer Profile & Activation

• Support the creation and optimisation of unified, real-time customer profiles using RT-CDP

• Assist in defining identity resolution, segmentation, and audience strategies to enable timely and relevant activation

• Collaborate with teams to support real-time and batch activation across paid, owned, and direct channels

• Analyse audience performance and activation outcomes to identify optimisation opportunities

Adobe Customer Journey Analytics (CJA) – Insight & Measurement

• Leverage Customer Journey Analytics to analyse cross-channel customer behaviour, journeys, and outcomes

• Support the design of journey analysis frameworks, KPIs, and performance views aligned to business objectives

• Translate journey and performance insights into clear recommendations for experience, campaign, and journey optimisation

• Support executive-level reporting and insight storytelling using journey-based analytics

Adobe Journey Optimisation (AJO) – Orchestration & Personalisation

• Support the design and activation of personalised customer journeys using Adobe Journey Optimisation

• Assist in defining journey logic, decision rules, and triggers to enable context-aware engagement

• Collaborate with marketing and product teams to activate journeys across email, push, SMS, paid media, and digital channels

• Monitor journey performance and recommend optimisation actions to improve engagement, conversion, and retention

Consulting Delivery, Operations & Governance

• Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed

• Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities

• Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates

• Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions

• Coordinate with partners and vendors to support compliant, high-quality execution and governance

• Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline

Job Requirements