Job Description

About us:

We are a dynamic Web3 marketing agency that values strong client partnerships, teamwork, and results. As an Account Manager, you will play a key role in shaping client success and building lasting business relationships.

We are looking for an Advertising Team Lead to drive end-to-end marketing output across social, campaigns, and content. This role owns how the brand shows up, how campaigns convert, and how narratives scale across channels.

You will lead a cross-functional team across Social Media, Community & Campaign, and Copywriting on aligning strategy with execution to deliver measurable growth, not just content.

Job Requirements

Responsibilities:

1. Campaign & Growth Ownership

• Lead the planning and execution of integrated campaigns (online + offline)
• Translate business objectives into marketing campaigns with clear KPIs (reach, engagement, conversion)
• Drive performance optimisation across all marketing funnels
• Work closely with Account Managers to understand client objectives, identify underlying pain points, and translate them into effective campaign strategies, clear recommendations, and actionable solutions

2. Social & Content Direction

• Set direction for all social media platforms (X, Instagram, LinkedIn, etc.)
• Oversee content strategy, formats, and consistency across channels
• Ensure content is aligned with brand positioning and campaign goals
• Push for high-performing formats (short-form video, narratives, KOL integration)

3. Community & Engagement Strategy

• Guide community growth and engagement strategy
• Ensure community initiatives support campaign objectives (not just activity)
• Align offline activations, events, and digital engagement into one ecosystem
• Build audience-to-user conversion pathways

4. Copy & Narrative Leadership

• Own brand voice, messaging frameworks, and campaign narratives
• Lead copywriting direction across ads, social, decks, and campaigns
• Ensure messaging is clear, differentiated, and commercially effective
• Raise the standard of all outward-facing communication

5. Team Leadership & Output Management

• Ensure clear roles, accountability, and delivery timelines
• Review and approve key outputs (campaigns, content, messaging)
• Build a high-performance, execution-focused team culture

6. Performance & Reporting

• Track and report on campaign performance across channels
• Optimise based on data (CTR, engagement, conversion, CAC where applicable)
• Provide actionable insights, not just reports

What we are looking for:

• 3–5 years in advertising / marketing / campaign roles
• Background in advertising agency or campaign-driven environments is highly preferred
• Proven ability to manage teams and deliver results under pressure
• Strong commercial thinking and understands marketing as a growth function, not just branding
• Experience in Web3 / tech / startup environments is a plus (but not mandatory)

Skills