Job Description

• Brainstorm creative marketing ideas and strategies to attract raving leads to our events
• Plan and create digital marketing campaigns on Facebook, Google, YouTube and other channels
• Write copy with passion and persuasion, telling compelling stories that pull at people’s heartstrings
• Manage a product website and use SEO strategies to make it a lead-pulling machine
• Design a content calendar to nurture leads through email marketing and social media
• Guide the concept and design of visual collateral, e.g. brochures, EDMs, Facebook ads, display ads, roll-up banners
• Scout for and test out new marketing platforms and partners to reach more eyeballs
• Crunch campaign numbers and decode new strategies to optimise cost- efficiency
• Conduct market research and interviews to study the psychology of our customers
  
  

Job Requirements

• Degree in Arts / Social Sciences / Humanities, or Marketing / Communications / Business
• Minimum one year of marketing / digital marketing experience

• Strong copywriting skills / passion for language
• Creative eye for design
• Intelligent, analytical mind
• Attention to detail
• Proactivity, keen sense of urgency
• Commitment and loyalty as a team player
• Independent problem-solving skills
• Ability to learn, unlearn and relearn, fast

• Facebook Power Editor
• SEO and SEM
• Wordpress web development and content management
• Adobe Photoshop / Illustrator / InDesign
• Video editing / animation