Job Description

Key Responsibilities

• Manage and execute advertising campaigns targeting Western markets, with a focus on generating high-quality registration leads through Meta, TikTok, and Google.
• Independently manage and optimize advertising accounts across Meta / TikTok / Google to continuously improve lead volume and lead quality.
• Ensure advertising account safety, with strong awareness of account bans and risk prevention strategies.
• Control advertising budgets and ensure CPL (Cost Per Lead) stays within target benchmarks.
• Continuously optimize campaign structure and creatives to maintain stable lead quality, including response rate, conversion rate, and final sales performance.
• Monitor campaign performance regularly, analyze data, and respond promptly to abnormal cost fluctuations or performance drops. 

Job Requirements

Requirements

• Minimum 3 years of overseas advertising experience, with hands-on experience in TikTok, Meta, or Google (at least one platform must be proficient).
• Solid understanding of the full funnel: paid traffic acquisition → lead form collection → private traffic conversion.
• Experience in ad account warm-up and maintenance; familiar with common account suspension issues and prevention methods to extend account lifespan.
• Strong understanding of ad lifecycle management and the ability to iterate and optimize based on performance data.
• Excellent data analysis skills, able to identify issues through metrics and implement effective optimization strategies.
• Strong execution skills, sense of responsibility, and ability to work under pressure with fast response to advertising-related issues.

Skills