Job Description

• Deliver digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses. 
• Drive New Customer Base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads. 
• Grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services. 
• Manage assigned marketing budget and evaluate the effectiveness of investments to identify areas of improvement and propose changes. 
• Maintain knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage. 
• Grow market segmentation & targeting for each assigned product line/channels.   
• Identify target segments and opportunities within the existing customer base to improve migration to digital services. 
• Conceptualize and implement a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms. 
• Be accountable for measuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large. 
• Manage the creation of all credit card usage campaign collaterals. 

Job Requirements

• Degree or other suitable qualification, preferably in Marketing  
• Minimum 7 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry. 
• Strong digital marketing analytical skills including confidence with traditional touchpoints. 
• Skilful in brand management, digital marketing, performance advertising, SEO/SEM, eDM marketing as well as, market research, customer segmentation and budget management.  
• Ability to interpret and translate online and offline customer behaviours into strategic digital activities. 

Skills