Job Description

• Identify and direct the execution of marketing activities for the assigned portfolio or businesses to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
• Formulate initiatives and recommend actions across all funnels of marketing mix; including cohesive multichannel marketing strategy, distribution channel management and lifecycle development tactics for new and existing customers; to build a sustainable competitive advantage
• Identify new target segments and develop opportunities within the  customer base to improve customer conversions, increase product holding and cross-sell initiatives as well as support efforts to generate better qualified digital leads.
• Understand and propose plans to drive/improve customer migration for digital product and services.
• Pursues and support the development of strategic partnerships, alliances and relationships as part of business continuity.
• Keep abreast with consumer trends & marketing best practices and maintains a deep understanding of the demographics, psychologies, and behavioural drivers of  brand’s customers through regular comparative reporting, market research and data analysis of internal customer data set.
• Support the organization’s annual operating plan through the review of formulated strategies & key action plans as well as monitoring of Division KPI, budget, sales forecast and planning process.
• Identify the effectiveness and impact of current initiatives and incorporate learning from benchmarking into future plans through operative tracking and analysis of key achievable goals.
• Update management on business direction, performance and initiatives on a monthly basis through the routine publishing of board papers and other management reports/ presentation materials
• Coordinate activities between departments to ensure that key projects are completed on schedule. 

Job Requirements

• Degree or other suitable qualification, preferably in Business Management/Marketing.
• Minimum 7 years of relevant working experience in a marketing capacity, preferably within the financial or banking industry.
• Adept and possesses high proficiency in Excel, Words and PowerPoint.
• Robust analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms
• Skilful in marketing research and statistical analysis with ability to interpret and translate online and offline customer behaviours into strategic activities
• Able to work independently without much supervision, resourceful, innovative and is a team player.
• Selfmotivated with high level of drive, initiative, and commitment.
• Possess excellent communication and interpersonal skills to work collaboratively with cross-functional partners to optimize quality and impact of omni-channel plans and campaigns
• Prepare to take on other roles and responsibilities when required.
• Be detail-oriented and have good problem-solving skills
• Prepare to take on other roles and responsibilities when required

Skills