Job Description

  Job Responsibilities:

• Assist in the development and implementation of digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.
• Work closely with the team to support initiatives that drive new customer base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads.
• Collaborate in efforts to grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.
• Stay abreast with the knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage.
• Support effort to grow market segmentation & targeting for each assigned product line/channels.  
• Familiarize with the target segments and opportunities within the existing customer base to improve migration to digital services.
• Work hand-in hand in ideating & implementing a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.
• Assuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
• Support the process of developing all credit card usage campaign collaterals.

Job Requirements

Job Requirement:

• Degree or other suitable qualification, preferably in Marketing 
• Minimum 5 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.
• Foundationally strong digital marketing analytical skills including confidence with traditional touchpoints.

Skills