Afy Haniff is a Malaysian Bumiputera-owned company, established around 2006 in Melaka, specializing in manufacturing and distributing organic herbal household products, most notably their effective lemongrass-based (SWiPEL Serai Wangi) insect repellents for pests like mosquitoes, ants, and cockroaches, expanding across Malaysia and into Brunei and Singapore, becoming a recognized supplier in modern trade.