Job Description

■ PURPOSE OF POSITION
To provide strategic leadership and vision for the newly established Brand & Marketing Division.
The General Manager will be overseeing the formulation and execution of annual brand and marketing roadmaps and driving a comprehensive communication strategy that bridges traditional media (ATL/BTL) with performance-driven digital marketing, and taking responsibility for lead generation (awareness → interest → lead acquisition).
To be part of the management team and key leader that will define and enhance the long-term brand value of the company in Malaysia.

■ RESPONSIBILITIES
・Strategic Brand Leadership & Planning (30%)
- Brand Definition & Maintenance: Lead the task force team in defining, maintaining, and managing the corporate brand value. Ensure consistency of the motors identity across all touchpoints.
- Strategic Formulation: Develop and oversee mid-to-long-term marketing strategies and annual business plans that align with global directives and local sales targets.
- Market Intelligence (MI): Direct comprehensive market research and environmental analysis (PEST, Competitor Analysis) to identify emerging trends and opportunities in the automotive sector.
- Effectiveness Analysis: Establish frameworks for analysing promotion effectiveness to ensure optimal ROI on marketing spend and collaborate with sales team to strengthen funnel analysis capability. (Brand Awareness -> Engagement -> Conversion -> Quality Leads)

・Marketing Communications & Campaign Execution (25%)
- Integrated Communications: Oversee the "Marketing Communications Department" in the execution of 360-degree campaigns involving ATL (TV, OOH, Newspaper), BTL (Events, Auto Shows, In-store POP), and digital advertising (SEM, SEO, social media).
- Digital Ecosystem Ownership: Take ownership of the official website, landing pages, and overall web management to ensure a seamless user experience.
- Media Management: Strategize and oversee media buying and creative production management to ensure cost-efficiency and high-quality creative output.
- Lead Generation: Own the process from awareness and interest to MQLs (Marketing Qualified Leads) acquisition, and optimize lead handover process to the Sales Division.

・Digital Transformation & Performance Marketing (25%)
- Data-Driven Management and Optimization: Champion a culture of data analysis, utilizing customer behavior data and improve funnel performance. Set and monitor KPIs (brand awareness, NPS, lead volume, CPL, ROI).
- Search & Performance: Guide strategies for SEM (Search Engine Marketing), SEO (Search Engine Optimization), and performance based advertising across platforms (Google, Meta, TikTok).

・Organizational Leadership (20%)
- Team Building: Recruit, mentor, and lead the division, fostering a collaborative and high-performance culture.
- Budget Management: Plan and manage the overall division budget, allocating resources effectively between branding, digital, and events.
- Develop and mentor high-potential leaders to build a strong succession pipeline.

Job Requirements

■ MUST REQUIREMENTS
・Minimum of 10 years of progressive experience in marketing and brand management.
・Experience in high ticket consumer durables or fast-paced retail environments will be considered.
・Strategic Acumen: Ability to translate complex market data (PEST, MI) into actionable business strategies.
・Digital Fluency: Deep understanding of the modern digital landscape, including Programmatic ads, SEO/SEM, Social Media algorithms (TikTok/Meta), and CRM integration.
・Analytical Mindset: Proficiency in understanding Marketing funnels, Marketing Qualified Leads definitions, and Conversion Rate Optimization (CRO).

■ ADVANTAGES
・Strong preference for candidates with a background in the Automotive-Related Industry.

■ OTHER REQUIREMENTS
・Microsoft Excel, Power Point & Word
・Communication: Exceptional command of English (written and verbal). Proficiency in Bahasa Malaysia is highly desirable.

Skills