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This job is for a Customer Proposition Marketing Consultant at AIA. You might like this job because you'll be responsible for product marketing and engagement with key stakeholders, supporting product buy-in, and improving sales tools effectiveness. Minimum requirement is a Bachelor's in Actuarial Science or Marketing with 8 years of insurance industry experience.
Undisclosed
Kuala Lumpur, MY-AIA Malaysia, Kuala Lumpur
Job Description
FIND YOUR 'BETTER' AT AIA
We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.
We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.
If you believe in better, we’d love to hear from you.
About the Role
For channels engagement and provide product launch, post-launch and on-going product marketing & activation support, which include working with the respective Product & Proposition Team Lead to gather on-ground feedback, conduct focus groups discussions, develop product marketing contents and sales tools.To work closely with APAc (training team in Agency) to provide additional product briefing and support product training as product subject matter expert when needed.
To work with the Proposition teams (Total Health Solution and Total Wealth Solution) as well as Activation team in Product Solutions Agile Tribe to closely monitor product performance, strategize and launch activation programs and activities to meet the Tribe’s quarterly Objectives and Key Results (OKR).
Roles and Responsibilities:
- Responsible for on-going engagement with key stakeholders; i.e. distribution channels, life planners & bank partners to gather product feedback, understand their needs, as well as plan and execute the necessary actions to support the product buy-in.
- Plan, design, and monitor closely a timely roll-out of the agreed sales tools to support the identified product(s). Ensure the understanding and better buy-in from the distributors on the sales tools developed.
- Work with the respective Product & Proposition Team Lead to enhance the existing marketing materials or the sales tools as needed to improve the effectiveness of the materials.
- Responsible (with support from the respective Product & Proposition Team Lead) to gather market intelligence, perform product competitive analysis, design the product competitiveness materials and share it with the distribution teams to help support sales.
- Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product enhancements consideration.
Minimum Job Requirements:
- Education – Bachelor Degree in Actuarial Science (highly preferred) or Marketing.
- Experience – Preferably with minimum 8 years of relevant working experience in the insurance industry, combination of product development, product marketing, channel marketing and training.
- Other skills – Strong presentation skill and interpersonal skill; Results-oriented; Good command of English, Bahasa Malaysia, and Mandarin (in written and spoken); Proficient in Microsoft Office applications; Strong analytical skills & business acumen; Ability to manage multiple stakeholders and projects; Confident, proactive and good leadership skills.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Job Requirements
Company Benefits
Wellbeing support
We offer a range of wellbeing tools and programmes to help you think well, feel well, plan well and live well.
Opportunities for career growth
With our diverse up-skilling, mentorship, job mobility and career experiences, we will help shape your career, your way.
Diverse team culture
It's our differences that make us better together. We empower you to be your best and make a difference in your own unique ways.
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
0 - 10 Years of Experience
Job Specialisation
Digital Marketing, General Product Management, IT Product Management
Company Profile
AIA Malaysia (Insurance)
Do you believe in helping shape a better, more sustainable future?
As the largest listed company on the Hong Kong Stock Exchange, we've been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.
Source: AIA Careers Page