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Senior Manager, Channel Engagement and Communication

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This job is all about guiding agents and corporate clients in understanding healthcare better. You might like this job because you’ll lead communication strategies and train others to navigate claims easily, helping people live healthier lives!

Undisclosed

Kuala Lumpur, MY-AIA Malaysia, Kuala Lumpur

Job Description

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

To enhance healthcare product understanding and engagement among agents and corporate clients, improve claims steerage towards cost-effective solutions, and manage effective communication strategies through agent circulars.

To guide agents in directing policyholders toward SMART/preferred panels, encourage GP steerage as the first line of defense, and support a smooth claims journey with clear expectations.

  • Strategic Leadership & Department Oversight

​  - Lead and manage the five core functions of Partnership Engagement & Strategy.

  - Align department objectives with overall business goals, particularly in claims cost containment, provider steerage, and corporate engagement.

  - Build strong cross-functional partnerships with underwriting, claims, network management, marketing, and corporate sales teams.

  • Educate agents on the benefits of SMART/preferred panels to optimize claims cost containment.
  • Promote GP steerage as the first point of contact to reduce unnecessary specialist and hospital admissions.
  • Train agents on the claims journey to manage customer expectations and avoid claim disputes.
  • Analyze claim patterns and share insights with agents to guide better policyholder decisions.
  • Conduct workshops and digital sessions to improve agent understanding of loss ratio management.
  • Act as the “editor-in-chief” of all agent circulars, ensuring consistency and clarity.
  • Work with internal teams to develop strategic content, including product updates, claims process changes, and training materials.
  • Act as editor-in-chief of all agent circulars, ensuring clear and impactful messaging.
  • Develop a structured content calendar for policy updates, claims guidelines, and market insights.
  • Optimize communication channels to maximize agent engagement.
  • Developing and managing partnerships with healthcare providers, medical associations, and event organizers to drive awareness, engagement, and strategic collaborations.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.


Job Requirements


Company Benefits

Wellbeing support

We offer a range of wellbeing tools and programmes to help you think well, feel well, plan well and live well.

Opportunities for career growth

With our diverse up-skilling, mentorship, job mobility and career experiences, we will help shape your career, your way.

Diverse team culture

It's our differences that make us better together. We empower you to be your best and make a difference in your own unique ways.


Additional Info

Company Activity

Last active - few days ago

Job Specialisation


Company Profile

AIA Malaysia (Insurance)-logo-image

AIA Malaysia (Insurance)

Do you believe in helping shape a better, more sustainable future? As the largest listed company on the Hong Kong Stock Exchange, we've been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. Source: AIA Careers Page