Job Description

Job Summary

If you love coffee and building meaningful customer relationships, this role is for you. Working with us at AIM COFFEE (M) SDN BHD you will represent a practical, product-forward F&B supplier that supports cafés, restaurants and hotels with specialty coffee, machines and service. We are a close-knit team focused on steady growth across Malaysia and on clear customer relationships.

As the Key Account Executive you will build and scale our wholesale footprint and e-commerce presence across Malaysian territories. You will bring new café, restaurant and hotel partners on board, design tailored package offers and convert demos into recurring orders. You will also shape online listings and promotions so our digital channel grows alongside field sales.

Day-to-day you will run prospecting, prepare proposals, manage deliveries, and provide on-site training and practical after-sales support. You will keep accurate CRM records, submit timely weekly and monthly forecasts, and translate field feedback into product, pricing or channel suggestions. Success means healthier account KPIs, higher retention and smooth coordination between sales, operations and service.

Your Growth & Impact

• Position yourself as a trusted account lead by managing key café, hotel and retail partners and running renewal and upsell conversations to protect revenue.
• Expand your digital sales experience by coordinating product listings, online promotions and measuring e-commerce performance to grow our web channel.
• Build a strong professional network across Malaysia through regular client visits, product demonstrations and collaboration with marketing and service colleagues.
• Sharpen technical and training skills with hands-on machine demos, on-site setup and troubleshooting while working closely with our service team to keep clients satisfied.

Job Requirements

Responsibilities

Business development

• You will grow wholesale accounts by prospecting and qualifying cafés, restaurants, hotels and retail partners across Malaysia.
• You will convert leads into orders by presenting AIM COFFEE (M) SDN BHD product ranges and machines, preparing proposals and closing deals.
• You will support the development of our e-commerce presence by coordinating product listings and online promotions to increase digital sales.
• You will work with marketing and service teams to create package offers and campaigns tailored to each segment.

Account management & retention

• Manage a portfolio of key accounts, ensuring timely deliveries, on-site training and routine check-ins to keep clients active.
• Build lasting relationships through regular visits, product demonstrations and reliable after-sales support.
• Coordinate with operations and service teams to resolve technical or delivery issues quickly and keep clients informed.
• Track account health and run renewal or upsell conversations to protect and grow revenue.

Sales operations & market insight

• Prepare and submit accurate weekly and monthly sales reports and forecasts on schedule.
• Monitor market trends, competitor activity and customer feedback to recommend product, pricing or channel adjustments.
• Maintain CRM records, track KPIs for each account and share actionable insights so our team can meet targets.
• Use field observations to suggest improvements to product displays, promotions and service offerings.

Requirements

Qualifications & Experience

• Degree or higher as minimum education requirement.
• Proven sales experience, preferably within F&B, cafés or the coffee industry.
• Prior F&B or wholesale experience is required and will help you hit the ground running.
• Possess your own transport and be willing to visit clients regularly across Malaysian territories.

Hard Skills & Knowledge

• Deep knowledge of coffee beverages, espresso machines and accessories, including basic setup and troubleshooting.
• Good understanding of specialty coffee, common brewing methods and tasting notes.
• Familiarity with e-commerce sales strategies, digital channels and basic market analysis in the Malaysian market.
• Able to manage multiple client accounts and keep accurate CRM and order pipelines.

Soft Skills & Qualities

• Strong communication, presentation and negotiation skills for both face-to-face and online selling.
• Excellent client relationship management and practical problem-solving to maintain satisfaction.
• Collaborative team player who coordinates smoothly with operations, marketing and service colleagues.
• Self-motivated, target-driven and able to work independently while keeping the team updated.

Skills