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This job is for an Assistant Manager in Marketing at AirAsia, based in KL Sentral. You might like this job because you'll lead creative campaigns in the airline industry, analyze results, and work with diverse teams to strengthen brand presence!
Undisclosed
Kuala Lumpur, Kuala Lumpur
Full-Time
few days ago
Job Description
Job Description
OVERVIEW:
Location: KL Sentral
Department: Marketing
Entity: AAAMS
Status: Full Time
YOUR ROLE AS ASSISTANT MANAGER, MARKETING
Ready to make waves in the airline industry? As an Assistant Manager, Marketing, you will lead the development and execution of local marketing and market development initiatives to drive demand, strengthen brand presence, and achieve business objectives.
Reporting to the Marketing Manager, you will take ownership of campaign execution, collaborate with cross-functional teams, and ensure all marketing activities are aligned with strategic goals. This role requires a balance of creativity and analytical thinking, with the ability to translate insights into impactful campaigns that deliver measurable results.
WHAT YOU’LL CHAMPION:
✈️ Campaign Lead – Lead the end-to-end execution of marketing campaigns by briefing internal teams and agencies, reviewing and refining creative concepts and media plans, and ensuring timely and high-quality delivery.
📊 Performance Driver – Monitor, analyse, and report campaign performance against defined KPIs, providing insights and recommendations to optimise future campaigns.
🤝 Cross-Functional Partner – Work closely with PR, Digital, Brand, and other stakeholders to align campaign strategies, timelines, and messaging for seamless execution.
🎨 Creative Strategist – Identify and leverage innovative, cost-efficient marketing channels to maximise reach, engagement, and brand visibility.
🌍 Brand Builder – Champion AirAsia’s brand positioning as a leading global low-cost carrier through consistent and impactful marketing efforts.
📢 Content Enabler – Oversee and contribute to the development of engaging campaign content across digital platforms, social media, and marketing communications.
📰 Stakeholder Manager – Build and maintain strong relationships with agencies, media vendors, and partners to ensure effective collaboration and value delivery.
📈 Market Developer – Support market development initiatives by identifying trends, opportunities, and customer insights to drive growth.
⚡ Team Support & Leadership – Provide guidance to junior team members and support broader marketing initiatives and ad-hoc projects as required.
WHO YOU ARE:
🔥 Strategic & Data-Driven – Able to translate data and insights into actionable marketing strategies that deliver results.
📢 Marketing Practitioner – Proven experience in managing and executing marketing, advertising, and social media campaigns with strong attention to detail.
🎯 Project Manager – Skilled in managing multiple campaigns and stakeholders in a fast-paced environment, delivering on time and within budget.
⚡ Agile & Independent – Comfortable working independently while adapting quickly to changing priorities and business needs.
🗣️ Influential Communicator – Strong verbal and written communication skills, with the ability to engage effectively with senior stakeholders and external partners.
🌏 Commercially Aware – Strong understanding of market trends, consumer behaviour, and business financials.
✈️ Passionate About Travel – A genuine interest in travel and appreciation of diverse cultures, with the flexibility to work across time zones.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
Job Requirements
Company Benefits
Comprehensive Benefits Package
The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes.
Career Development Opportunities
The company invests in its employees through training programs, workshops, and skill development initiatives.
Dynamic Work Environment
The company is known for its innovative culture and encourages employees to bring creative ideas to the table.
Additional Info
Company Activity
Last active - few hours ago
Experience Level
0 - 10 Years of Experience